DraftKings Partners with Responsible Gaming Firm Gamres for Best Practices – uBetMobile – 2023

Dave Petchy
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DraftKings Partners with Responsible Gaming Firm Gamres for Best Practices

Posted on: January 25, 2023, 03:16h. 

Last up to date on: January 25, 2023, 05:32h.

DraftKings is teaming up with a number one responsible gaming consultancy and analysis agency primarily based in Ontario to develop higher safeguards to further limit extreme play on its iGaming and online sportsbook platforms.

DraftKings Gamres responsible gaming
DraftKings and Gamres are teaming up in hopes of formulating heightened responsible gaming protections for the online casino and sportsbook platform. Responsible gaming, DraftKings says, is the agency’s “number one priority.” (Image: DraftKings)

More than 70% of the authorized sports betting market within the US is facilitated online. Morgan Stanley says DraftKings and rival FanDuel are the 2 dominant players, with these books accounting for about 60% of the US market.

The Boston-based sports betting and that iGaming big is increasing on its commitment to responsible play by partnering with Gamres. The Ottawa-based agency says it’s devoted to optimizing responsible gaming methods to advertise higher buyer experiences.

DraftKings says it is going to survey chosen prospects to finish Gamres’ “Positive Play Scale” survey. The online evaluation will help DraftKings gauge the effectiveness of its present responsible gaming defenses and develop new protocols.

We’re grateful for this chance to group up with Gamres, which is famend for its strategic consulting and analysis across the world,” mentioned Chrissy Thurmond, DraftKings’ senior director of responsible gaming. “We believe that DraftKings’ responsible gaming program, which strives to be the industry gold standard, will be significantly enhanced with the addition of this scientific tool and will yield rich and actionable insights — helping us to us better understand and engage our players.”

DraftKings is the primary US-primarily based iGaming/sportsbook operator to accomplice with Gamres. The responsible gaming strategist has contracts with many main European gaming regulators and operators, together with the UK Gambling Commission, Greece’s Intralot, and Sweden’s Svenska Spel.   

Player Insights

Developed in 2017 by a group led by Dr. Richard Wood, Dr. Michael Wohl, and Dr. Nassim Tabri, Gamres’ Positive Play Scale seeks to raised perceive players’ mindsets and behaviors when actively engaged in gambling.

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The scale asks players about 4 key beliefs — private accountability, gaming literacy, honesty and management, and their dedication to betting sensibly. Gamres will put together and administer the online survey on DraftKings’ behalf.

Gamres explains that the purpose is to establish variations in sure participant teams and the way DraftKings may refine its responsible gaming practices to advance constructive play.

“We have found that some players have misperceptions about gaming that can either diminish their enjoyment or, in some cases, lead to them spending more than they intended,” mentioned Wood. “We believe that the Positive Play Scale will help to optimize DraftKings’ RG strategy to identify those areas that would benefit from the most support. As such, we expect that the findings from this project will help DraftKings develop a proactive approach to responsible gaming that encourages all players to have healthy, positive playing experiences.”

Responsible Gaming Efforts

DraftKings uniting with Gamres comes a number of months after the iGaming/sportsbook big debuted a sequence of responsible gaming commercials. The public service campaigns characteristic skateboard legend Tony Hawk and former actuality tv star turned WWE wrestler, The Miz.

In Hawk’s industrial, the skater encourages bettors to “practice safe bets.” The spot is a play on the Nineteen Eighties and 90s “practice safe sex” PSA that ran amid the AIDS pandemic. The Miz, in his spot, tells viewers that it’s “cool to cool off” from betting.

DraftKings provides its prospects tools to limit the quantity of money they deposit into their accounts. Players also can limit the period of time spent on the app and the way a lot they’ll wager in a sure time frame.

DraftKings moreover permits its prospects to put in BetBlocker on their mobile units and computer systems. The free widget blocks entry to almost 15K gaming websites. Users can decide how lengthy they want to be prevented from accessing the iGaming platforms.

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UbetMobile.com Article Base:  DraftKings Partners with Responsible Gaming Firm Gamres for Best Practices uBetMobile – 2023

sports betting and that iGaming big, DraftKings, is partnering with Gamres, a number one responsible gaming consultancy and analysis agency, to develop higher safeguards to limit extreme play on its online sportsbook and that iGaming platforms. This challenge will contain surveying prospects to finish Gamres’ “Positive Play Scale” survey, which seeks to grasp players’ mindsets and behaviors when actively engaged in gambling. Through this partnership, DraftKings hopes to realize actionable insights to refine its responsible gaming practices and encourage wholesome, constructive enjoying experiences. Additionally, the corporate provides prospects tools to limit money deposited, time spent on the app, and quantity of wagers in a sure time frame, in addition to the free widget BetBlocker to dam entry to almost 15K gaming websites. This partnership is an instance of DraftKings’ dedication to responsible gaming, which is their “number one priority”.

, DraftKings Partners with Responsible Gaming Firm Gamres for Best Practices – uBetMobile – 2023

About Post Author

Dave Petchy

I am a passionate, dedicated guy who's been living in London for 10 years now. I love good food, being creative, cycling and having fun. I'm a firm believer that anything worth achieving is worth working hard for and that you should always challenge yourself to be the best version of you possible. I work as an editor at Petchy Media – the award-winning news site that makes quality journalism accessible to everyone. I've also written for The Guardian and worked with brands like Nike, Adidas and KFC on content production projects.
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