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DraftKings May Stick With NFL Up 10 Promo After All – Casino.org
Posted on: September 21, 2022, 02:47h.
Last updated on: September 21, 2022, 02:47h.
Contrary to some media reports, DraftKings NFL Up 10 promotion isn’t dead, but the online sportsbook operator admitted the gambit resulted in payouts totaling $75 million through the first two weeks of the NFL season.
A DraftKings advertisement. The company may not be killing the Up 10 promo after all. (Image: Pittsburgh Sports Now)
Citing an unidentified source, a betting-related site published an article Tuesday saying DraftKings is halting the promotion after taking the aforementioned $75 million drubbing. Earlier today, a spokesman from the Boston-based company told Casino.org that the promo will be available for the Cleveland Browns/Pittsburgh Steelers tilt on Thursday Night Football and that it will be reassessed thereafter.
We’ll see what we do moving forward — not committing one way or the other,” said the spokesman. “It would be unfair to state that we are canceling the promo. It would also be false to state that we are halting the promo after paying out $75 million which some reports have indicated.”
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The Up 10 offering pays bettors as long as the team they select goes up by 10 or more points at any point during an NFL game, but the chosen team doesn’t need to win outright or cover a traditional spread. In a hypothetical example, a DraftKings client that picked the Cleveland Browns to go up by 10 against the New York Jets last Sunday was a winner under the terms of the promo despite the fact that the Browns lost the game in historically epic fashion.
Conversely, although the Jets won the game, they never led by at least 10 points, meaning a bettor that went with that team in Up 10 would have lost.
With Up 10, Devils in the Details
For novice bettors and those new to the industry, understanding proper application of terms such as “handle” and “hold” are important in gaining insight into what may or may not be happening with the Up 10 promotion.
Handle is the total amount wagered while hold is what the sportsbook retains after paying out the winners. In the case of the aforementioned $75 million, that is in fact what DraftKings paid, but as the spokesman told Casino.org, the company is only publicizing what it paid out on the promo — not overall handle.
“It would be impossible for anyone to know whether we lost money or made money on the promo without knowing what the total handle was. The only thing the $75 million figure represents is that engagement was strong,” said the gaming company representative.
The spokesman added that DraftKings has used similar promotions in the past.
Promotions Still Under Scrutiny
After a dismal 2021 and mostly forgettable run in 2022, publicly traded sportsbook operators, such as DraftKings, and casino companies with direct exposure to the business are under scrutiny from analysts and investors regarding promotional spending.
Recently, there have been encouraging signs on that front as Caesars Sportsbook curtailed a significant portion of traditional media buys following March Madness and with PointsBet and WynnBET opting out of NFL ads this season.
Some analysts see signs of promotion rationalization from DraftKings as the gaming company is under pressure to stem losses and show investors there’s a viable path to profitability sooner than later.
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