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Playtika Raises Offer For Angry Birds Maker Rovio Entertainment – Casino.org
Posted on: January 19, 2023, 12:02h.
Last up to date on: January 19, 2023, 12:02h.
Mobile gaming firm Playtika (NASDAQ:PLTK) stated in the present day it’s rising its acquisition provide for Rovio Entertainment Corporation to $9.78 a share.
An advert for the Angry Birds mobile sport. Playtika raised its takeover bid for the sport’s producer. (Image: Rovio Entertainment)
The new all-money bid represents a 55% premium to Rovio’s Jan. 18 closing value in Helsinki. Finland-based Rovio is the corporate behind the favored mobile sport franchise Angry Birds. The inventory additionally trades over-the-counter within the US underneath the ticker “RVTTY.”
We firmly imagine the mix of Rovio’s famend IP and scale of its consumer base, along with our greatest-in-class monetization and sport operations capabilities, will create great worth for our shareholders,” stated Playtika Chief Executive Officer Robert Antokol in an announcement.
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Israel-based Playtika provided Rovio $9.18 a share final November. The Finnish firm is at present in a quiet interval and didn’t put up a response to the brand new bid on its web site. Currently, there may be “no agreement has been entered into between Playtika and Rovio and there is no assurance that any transaction will materialize or eventually be completed.”
Rovio Deal Could Benefit Playtika
Formerly a unit of Caesars Entertainment, Playtika was one of many first to supply free-to-play social games on social networks and mobile gadgets and has greater than 35 million month-to-month customers. Its effectively-recognized games embrace Bingo Blitz, Caesars Slots, Slotomania, and World Series of Poker (WSOP) Social.
Facing a necessity for money, the casino operator parted with the mobile games firm in 2016, promoting it to a bunch of Chinese traders for $4.4 billion. While Playtika is among the forefathers of the social casino area, analysts and traders have opined that an excessive amount of of the corporate’s income depends on a small number of games and a major quantity of the games produced by the studio aren’t common with informal gamers.
Angry Birds, which Rovio describes as “one of the biggest mobile games and entertainment brand success stories of all time,” might allay these considerations. Interestingly, that was the 52nd sport produced by the Finnish firm, which was getting ready to chapter when it debuted the now iconic franchise.
Angry Birds debuted in 2009 and hit 500 billion app downloads in 2011 and a billion the next yr. Some variations of the sport characteristic in-app purchases, that are central to the income thesis for some mobile sport makers, however the newest model of the sport isn’t thought of “freemium” — trade lingo without cost premium.
Playtika Needs to Boost Investor Confidence
Having misplaced almost half its worth over the previous yr, Playtika must make strikes to revive investor confidence. Should it purchase a venerable franchise corresponding to Angry Birds at what traders understand as a good value, that would contribute to the restoration challenge.
Previous efforts haven’t borne fruit. Last February, the corporate stated it was contemplating strategic alternate options, together with a potential sale.
Last June, know-how buyout fund Joffre Capital introduced it was buying a controlling stake within the mobile gaming firm, however the purchaser pulled the plug on that deal in December.
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