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Peninsula Pacific Entertainment Focused on Iowa Following Acquisition – Casino.org
Posted on: November 22, 2022, 09:27h.
Last updated on: November 22, 2022, 09:28h.
Peninsula Pacific Entertainment (P2E) is without physical casino assets after most of the company’s portfolio was acquired by Churchill Downs earlier this month.
Peninsula Pacific Entertainment founder and chair Brent Stevens discusses a casino in Cedar Rapids in 2017. Stevens’ company remains fixated on the Iowa town for its Next Casino project. (Image: The Gazette)
The $2.75 billion acquisition closed on Nov. 1. The deal included Del Lago Resort & Casino in Waterloo, NY, Hard Rock Hotel & Casino in Sioux City, Iowa, and the Colonial Downs Racetrack in New Kent, Va.
Churchill additionally obtained six Rosie’s Gaming Emporium historical horse racing (HHR) facilities in Virginia. The P2E takeover allows Churchill to build up to five additional Rosie’s locations that can collectively operate 2,300 historical racing machines.
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With P2E now flush with cash but without physical property, the company is prepping its next bet by way of Cedar Rapids, Iowa.
PAC Not Packing Its Bags
Iowa Gov. Kim Reynolds (R) in June signed legislation that prohibits the Iowa Racing and Gaming Commission (IRGC) from issuing New Casino licenses until at least July 2024.
The legislation was supported by the state’s current 19 commercial riverboat and land-based Casinos, which lobbied that ongoing gaming expansion in neighboring Nebraska stands to poach business from their properties. The gaming industry also reasoned that a market stabilization period was warranted in wake of the COVID-19 pandemic.
Officials in Cedar Rapids, many of whom have been for years lobbying the state for its own casino resort opportunity to no avail, opposed the statute. P2E did, too.
Since 2014, P2E has been trying to gain the state’s backing to build a casino in Cedar Rapids, a town the IRGC denied a casino license in 2014 and 2017 on market saturation concerns.
Cedar Rapids officials say they’ve been wrongly denied the same economic opportunity afforded to many other cities. In an effort to generate support to allow a casino in Iowa’s second most populated city, P2E is ramping up its political lobbying efforts through its Iowa political action committee, the “Cedar Rapids Development Group PAC.”
In the final quarter before the 2022 midterms, the PAC gave just shy of $50,000 to both Republican and Democratic state lawmakers ahead of the Nov. 8 election.
Unwavering Commitment
Though P2E is headquartered in Los Angeles, the gaming firm has maintained an office in Iowa for more than a decade. The local corporate office governed the company’s Hard Rock Sioux City casino and also handled P2E’s lobbying efforts for Cedar Rapids.
Though the firm no longer has a stake in a current casino in Iowa, P2E President Jonathan Swain says the company’s PAC spending demonstrates Peninsula Pacific wants to stay in Iowa and build the state’s Next Casino.
We have been part of the community for more than 10 years and remain committed to bringing a gaming facility to Linn County,” Swain said. “That dedication is for the long term, and participating in the political process is part of that commitment.”
Before the two-year moratorium on new Casinos was signed by Reynolds, P2E had proposed two casino schemes for Cedar Rapids. One was a $165 million project with 840 slot machines, 22 table games, and a sportsbook. The other blueprint was for a $105 million development featuring only 550 slots, 15 tables, and sports betting.
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