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OnAir Entertainment launches partnership with leading casino operator Leovegas Group – European Gaming Industry News – European Gaming Industry News
Leovegas Group – European Gaming Industry News ” />
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The Hungarian nationwide lottery firm, Szerencsejáték Privately Held Company Limited, turns into Everymatrix’s sixth world lottery shopper and coincides with the launch of the nation’s online sports betting regulation.
B2B iGaming expertise supplier Everymatrix has been awarded the general public tender to offer the Hungarian state-owned gaming and lottery operator Szerencsejáték Privately Held Company Limited with an finish-to-finish suite of superior digital sports activities betting software program options and companies for its online model TippmixPro.
Designed to create the last word online sports betting expertise within the newly regulated market, the multi-12 months settlement was awarded to Everymatrix after a 15-month aggressive procurement course of with greater than 25 bidders.
Everymatrix expertise will remodel the Hungarian nationwide lottery firm and its TippmixPro model’s digital sports activities betting providing by integrating its award-profitable OddsMatrix sportsbook platform and knowledge feeds making certain most productiveness, stability, and scalability.
In addition, Everymatrix will present a full vary of state-of-the-artwork turnkey software program options and companies throughout participant account administration; digital sports activities; bonusing, acquisition, retention, and reactivation; funds and affiliate administration.
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The settlement comes on the ultimate time for Szerencsejáték Privately Held Company Limited following the Hungarian authorities’s choice to control online sports betting which went live on January 1st, 2023.
Everymatrix has gained a number of World Lottery Association (WLA) and European Lotteries (EL) agreements together with Norsk Tipping (Norway), OPAP (Greece), National Lottery (Malta) and Veikkaus (Finland).
Launched in 1991 Szerencsejáték Privately Held Company Limited is a leading operator within the Hungarian online sports betting market and one of many largest companies within the nation. It is a member of the WLA and affords a number of merchandise together with lottery games, lottery tickets and sports activities betting with greater than 7,700 nationwide gross sales factors.
The Hungarian nationwide lottery firm makes a major annual contribution to the nation’s secure financial development, financing neighborhood, cultural, social, well being and sporting initiatives and returns roughly two-thirds of its web gaming income – within the type of taxes, charges, contributions, dividends – to the state price range to finance public initiatives.
Stian Hornsletten, Chief Commercial Officer at Everymatrix, mentioned: “Since 2016 we’ve made important inroads within the lottery sector and now work with among the greatest organisations on the planet, powering and servicing their digital choices to hundreds of thousands of their prospects.
“Winning SZRT forward of a lot of our rivals but once more underlines the standard of our expertise options, companies, and experience throughout a number of components, from sportsbook and participant account administration to bonusing, funds and affiliate administration.
“Operations are weighted highly within large-scale agreements such as this and I’m particularly pleased that our operational quality and experience shone through. We are delighted to be working in partnership with SZRT and look forward to supporting them in their digital journey this year and beyond.”
Zoltán Horváth, Sports Betting Director at Szerencsejáték Privately Held Company Limited, mentioned: “We are very happy to have agreed terms with Everymatrix following a radical and extremely aggressive tender course of and we’re assured we’ve chosen a great associate.
“We have ambitious plans to extend and enhance our sports betting offering at a time of market regulation to create the ultimate entertainment experience for Hungarian players, and we firmly believe we will achieve this through this partnership.”
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