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Meet AC Rebrands to Visit Atlantic City to Better Reflect Tourism Mission – Casino.org
Posted on: January 18, 2023, 02:21h.
Last up to date on: January 17, 2023, 05:49h.
“Meet AC,” the advertising and marketing model of the Atlantic City Convention and Visitors Bureau, isn’t any extra. The bureau revealed immediately that its promotional arm is now “Visit Atlantic City.”
Meet AC is now Visit Atlantic City. The conference company says its new branding higher represents its general mission of rising tourism and enterprise within the seaside gaming city. (Image: Casino.org)
“Visit Atlantic City,” tourism and conference officers say, higher displays the company’s core mission of attracting enterprise gatherings and leisure vacationers. While “Visit Atlantic City” will stick with it “Meet AC’s” purpose of accelerating conference visitors, the refreshed model will higher permit the city to market its non-MICE points of interest.
As Atlantic City goes by means of a significant reinvestment to create a safer, culturally-wealthy and sustainable neighborhood, the time was ripe for us to overview our branding and reinvest in ourselves,” stated Larry Sieg, president and CEO of Visit Atlantic City.
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“While our primary focus remains on bringing meetings and events to the destination, our new name broadens the enticement to choose us. In addition to having one of the largest convention centers on the East Coast, we also offer an unmatched array of experiences where attendees can meet, connect and let loose with our famous boardwalk and beaches, glitzy casino resorts, and world-class entertainment options,” Sieg added.
Gaming Funds Destination Marketing
“Meet AC” was established in June 2014. The nonprofit is a public-non-public partnership between the Casino Reinvestment Development Authority (CRDA) and the 9 casino resorts.
The solely company of its variety within the US, the CRDA is funded by means of casino taxes. The CRDA is accountable for reinvesting these funds into tasks that facilitate financial and neighborhood improvement in Atlantic City.
Each casino directs 1.25% of its brick-and-gaming income to the CRDA. The authority says its mission is “to attract visitors to Atlantic City by presenting world-class entertainment, events, and conventions at Historic Boardwalk Hall, the Atlantic City Convention Center, and other local venues.”
David Rebuck, director of the New Jersey Division of Gaming Enforcement, and James Plousis, chair of the New Jersey Casino Control Commission, are among the many CRDA board members.
Visit Atlantic City’s newly launched web site — visitatlanticcity.com — supplies an array of planning assets for occasion and journey organizers.
Worthy Investments
The CRDA says its “Meet AC” arm enormously helped the 9 Casinos in 2022. The authority stated “Meet AC’s” 2022 financial affect was north of $300 million.
For each greenback invested by the Casinos, Meet AC stated it returned $34 to Atlantic City’s financial system. Meet AC and the Atlantic City Sports Commission helped placed on 209 occasions and competitions final yr, leading to greater than 264,500 room nights and nearly a half-million guests.
“We have doubled our numbers in terms of room nights and economic impact since the pandemic hit in 2020, showing that in-person events are a crucial part of doing business across almost every industry,” Sieg continued. “We still have work to do to surpass our pre-pandemic numbers, but we’re confident in our current trajectory and growing interest we’re seeing from the meetings and convention industry that this goal is within reach.”
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