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Innovation, Development, Improvement – European Gaming Industry News – European Gaming Industry News
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Regardless that it’s been a 12 months filled with challenges, the main revolutionary iGaming firm has proven speedy development on all fronts. As of the tip of 2022, SOFTSWISS has more than 1,400 workers worldwide, workplaces in 4 international locations and more than 600 websites powered by its progressive options. Nonetheless, there are lots of more highs and breakthroughs inside these numbers, which the corporate is delighted to share in the outgoing 12 months.
PRODUCTS AND INNOVATIONS
Confirming its revolutionary developer standing, this 12 months SOFTSWISS has launched a brand new product for participant retention – the Jackpot Aggregator. With working jackpot campaigns, common Complete Bets and other KPIs enhance by at the least 15%, thereby boosting enterprise income. A 12 months after its launch, the product has a number of dozens of glad shoppers and a confirmed document of global campaigns.
The SOFTSWISS Game Aggregator was twice recognised because the Greatest Aggregation Platform in 2022 and now offers 13,000+ games from 180+ suppliers. Throughout the 12 months, this product strengthened its presence on the European continent, entered the Latin American market and began operations in the Asian area. And this 12 months was additionally marked by the cross-product integration of the Game Aggregator and Sportsbook, consolidating the ecosystem of SOFTSWISS merchandise and creating a completely new providing for shoppers.
The Casino Platform, the primary iGaming product in the SOFTSWISS portfolio, was successfully up to date in 2022 to increase its performance and leverage new tools. This autumn, the group introduced the exclusive Occasion Streaming characteristic, which permits shoppers to trace any form of casino exercise in real time. The In-Game Forex Conversion characteristic, which permits players to transform their crypto balances into fiat currencies, was launched early in 2022 and later up to date to develop the checklist of supported currencies. As well as, the SOFTSWISS Casino Platform launched Event Instrument and Bonus API, unlocking new enterprise alternatives for iGaming operators.
In December, the SOFTSWISS Sportsbook, a progressive sports betting platform, celebrates 2 years since its launch. Trying again, it is price noting a variety of exclusive bonuses, similar to Lootbox Bonus, Looking Tournaments and Freebet Booster, launched to diversify the providing. In 2022, the Sportsbook Platform expanded its sports line-as much as 180+ titles, together with esports, which shall be promoted subsequent 12 months by the SOFTSWISS Model Ambassador. On the finish of the 12 months, the Sportsbook was recognised as Rising Star in Sports Betting at SBS Awards Latinoamerica.
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Affilka by SOFTSWISS, an affiliate administration and monitoring software, is closing the 12 months by celebrating 200 shoppers in its portfolio and displaying spectacular outcomes by incoming migrations. This 12 months, Affilka prolonged its attain by including support for poker manufacturers to help them successfully accumulate, retailer, and course of participant information. The product was recognised by industry specialists and received the title of Greatest Affiliate Monitoring Software on the SiGMA Balkans & CIS Awards 2022.
Since their launch in 2016, Managed Providers have been delivering distinctive full-cycle participant care. And this 12 months, the providing was prolonged to include the sixth service – Content material Administration, offering complete content material support for online Casinos. The skilled group by no means stops mastering its expertise in common trainings and certifications to show outstanding efficiency. For instance, final 12 months, the Anti-Fraud group helped operators save at the least 15+ mln EUR.
BUSINESS DEVELOPMENT
In 2022, SOFTSWISS began to work with regional enterprise growth managers in the areas the place the corporate seeks to consolidate its presence. This step unlocks new enterprise alternatives in Latin America and Asia, helps strategy potential shoppers on key markets, develop particular offers and localise SOFTSWISS revolutionary options for brand spanking new locations. The regional experience and deep understanding of native markets add worth and enhance the visibility of the corporate providing in new areas.
INDUSTRY TRUST AND RECOGNITION
This 12 months was additionally marked by a document number {of professional} awards received by SOFTSWISS. The corporate was recognised as Office of the 12 months on the SiGMA Europe Awards 2022. This award celebrates the corporate’s sturdy dedication to making sure total properly-being and fostering the skilled development of its workers, whose deserves are at all times appreciated. Because it was talked about earlier than, the Game Aggregator, Affilka and Sportsbook Platform even have a formidable document {of professional} awards, which exhibits that SOFTSWISS is recognised and trusted in the industry. As well as, the SOFTSWISS core product Casino Platform was named The Best Online Casino Supplier in the Nordics 2022 this spring.
Reviewing the 12 months, Andrey Starovoitov, Сo-CEO at SOFTSWISS, feedback: “We’re closing the 12 months on a high word, and we’re assured that 2023 shall be no much less rewarding for SOFTSWISS. This 12 months, our core merchandise – the Game Aggregator and the Casino Platform – broke their information for Complete Bets and GGR. We launched a brand new product – the SOFTSWISS Jackpot Aggregator to see a major constructive affect on Online Casino KPIs and participant retention throughout its first 12 months in operation. All year long, we labored to tremendous-tune our product portfolio to offer iGaming companies revolutionary, secure and versatile options.
It was nice to be again at exhibitions, because it is at all times a pleasure to work together with companions and shoppers face-to-face. We hope to have even more conferences and fascinating offers subsequent 12 months.
I wish to thank all my colleagues for his or her laborious work, experience and dedication, and to thank SOFTSWISS shoppers for his or her belief and loyalty. And let 2023 be the beginning of one thing new, thrilling and breakthrough for all of us!”
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