0
0
[ad_1]
Hershey Says “Game On!” As Intrinsic In-Game Ad Campaign Doubles Industry Standard for Mobile Ad Recall and Boosts Brand Likeness – European Gaming Industry News – European Gaming Industry News
Gaming Industry News ” />
Reading Time: 3 minutes
GumGum, a contextual-first, global digital advertising platform, with Frameplay, the global leader in enabling intrinsic in-game advertising, announced their partnership in June of this year to provide brands and agencies with scalable, creative advertising units that are privacy-forward, contextually relevant, brand safe, and non-disruptive. Today, the two platforms announced the successful results of their intrinsic in-game advertising campaign for Hershey’s OH HENRY! candy bar.
Hershey is an early adopter of the critical in-game environment to reach audiences and consumers across mobile with non-intrusive ads that blend seamlessly into a gamer’s experience. Together with GumGum, Frameplay served OH HENRY! ad creative within premium sports, simulation, racing, and casual games by targeting audiences over 18 in a six-week campaign and exceeded original goals set by Hershey. Hershey saw success across major categories like fit as a game sponsor (13.3 points), likeness of the brand’s sponsorship of games (+18 points) and mobile ad recall (+15.9 points) – twice as high as the industry average and standard.
“There are at least 2.5 billion gamers who are immersed in virtual worlds where no ads are present and at Hershey, we wanted to find a way to reach these consumers without disrupting the gaming experience,” said Susanne Hartkorn, Associate Marketing Manager, OH HENRY! at The Hershey Company. “By partnering with GumGum and Frameplay, we were able to test out intrinsic in-game advertising and found that the key to success is optimising the creative and making the ad as immersive as possible. This campaign unlocked a whole new segment of customers and based on the results, we see intrinsic in-game advertising as an important strategy to meet new audiences where they are as we enter 2023.”
GumGum and Frameplay utilised Comscore to measure overall campaign performance through a brand lift study. The results of the study not only show the efficacy of intrinsic in-game advertising from a brand awareness perspective, but also proved that ads that contextually align with their environments have a positive impact on the gamer, which results in an increase in purchase intent. This also further proves that aligning ads with the environment and meeting people when they are in the right frame of mind is key to garnering attention today and in the future.
Other notable results from the campaign include:
Your Most Trusted Casinos for 2023!
Dream Catcher is Live at Goldman Casino and Offers the Opportunity for some stunning wins up to 40x with Truly Live Presentation! Not Only That, deposit TODAY as a new player and get 100% up to £100 Extra Free to Play + 20 Free Spins on Book of Dead Hit Slot* LIMITED TIME OFFER!!!
*18+ Only New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests voids all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.
Wild West Slots at The Fastest Paying Casino in the West!
Goldman Casino has been growing in popularity since 2016, making them one of the best go-to real money online casinos on the market. Goldman Online Casino is powered by over 30 of the best software providers, and its games are provided through an easy-to-use web-based platform.
Get 100% up to £100 Free and 20 Free Spins on Book of Dead when you Deposit!
*18+ Only, New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests voids all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply
Start Today: Play with Real Money NOW!
More Tried, Tested & Trusted Online Casinos - Available to Players in over 177 Countries!
SlotJar Safe Online Casino
Only the longest established UK casinos, All transactions 100% verified & monitored, fully regulated RNG's, Fastest Paying UK Casinos, Live-Chat and friendliest customer service, 177+ supported countries. 100% satisfaction guarantee.
Lucks Casino is well-trusted and here to stay. LucksCasino.com takes advantage of a full suite of top-tier games, meaning you will always be fully entertained. Check out the deals on the site right now!
- Get 100% up to $€£200 Bonus Today!*
*18+ Only, New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests voids all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.
Start Today: Play with Real Money NOW!
Play Securely at LucksCasino.com
SlotJar is your slots pay by phone bill and Online Slots UK Casino jackpots website – It’s not a new casino, it’s been established since 2014, and is one of the most popular slots sites for online and phone payment real money games. Play at SlotJar today and receive a great bonus when you deposit. Play over 2800 different games.
Get 100% Bonus Up to £200 Now!
*18+ Only Full Terms Apply.
Start Today: Play with Real Money NOW!
Fishin' Frenzy Megaways (TM) is a Top UK Slots Game with Huge Rewards! Get the boats to come in and watch your stake multiply x£££ at Lucks Casino!
**18+ Only, New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests voids all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.
Start Today: Play with Real Money NOW!
Lucks Casino has been entertaining the gambling masses internationally, since 2015, and continues to offer the finest quality table games with bonuses available throughout the year! Lucks allows you to play on mobile or desktop and cash out quickly in £$€. Players are supported in over 177 countries. Enjoy over 2,500 superb games from the best names in the business!
*18+ Only New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests voids all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.
Triple Edge Poker by Betsoft is a thrilling and engaging video poker game that has become increasingly popular among players. The game offers a unique twist on traditional poker and provides players with an immersive gaming experience that is both entertaining and potentially rewarding.
The Advantages of Playing Triple Edge Poker:
- Unique gameplay: Triple Edge Poker introduces a new twist on the classic game of poker, as players are able to play three hands at once instead of just one. This increases the level of excitement and increases the player's chances of winning.
- High-quality graphics: Betsoft is known for its top-notch graphics, and Triple Edge Poker is no exception. The game features realistic and detailed card and table graphics that are sure to immerse players into the game.
- Great payouts: Triple Edge Poker offers players the opportunity to win big, with payouts that are often higher than traditional video poker games.
- Convenient and accessible: Triple Edge Poker can be played on desktop and mobile devices, making it convenient for players to access and play the game from wherever they are.
- Exciting bonus features: Triple Edge Poker features several exciting bonus features, including the chance to win extra payouts and participate in bonus rounds.
- Overall, Triple Edge Poker by Betsoft is a great choice for players who are looking for a unique and thrilling video poker experience. The game's combination of exciting gameplay, high-quality graphics, and great payouts make it a must-try for any fan of video poker.
*18+ Only New Players Only. Wager from real balance first. 50X wager the bonus. contribution varies per game. selected games only. Wagers are calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests void all active and pending bonuses. excluded Skrill and Neteller deposits. Full Terms Apply.
Play Online Casino at TopSlotSite.com Get 100% Welcome Bonus up to $€£100 and 20 Free Spins*. Enjoy over 1000 Online Casino & Slots Games NOW! t&c's Apply
100% Satisfaction guaranteed! Yes, Top Slot Site is a Gambling Slot Site Where you can play for Real Money and Get your Winnings with Total Ease. So Relax, Select from over 1000 Superb Games and Enjoy our Live Online Gambling and Casino Betting Mecca.
*18+ Only, New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests voids all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.
Established in 2014 and with over 2800 superb games including Slots, Live Casino, Roulette, Blackjack, Instant win and much more TopSlotSite.com is certain to have a game suited to your needs.
Play Online Casino at TopSlotSite.com Get 100% Welcome Bonus up to $€£100 and 20 Free Spins*. Enjoy over 1000 Online Casino & Slots Games NOW! t&c's Apply
100% Satisfaction guaranteed! Yes, Top Slot Site is a Gambling Slot Site Where you can play for Real Money and Get your Winnings with Total Ease. So Relax, Select from over 1000 Superb Games and Enjoy our Live Online Gambling and Casino Betting Mecca.
*18+ Only, New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests voids all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.
GoldmanCasino.com is one of the leading online gaming destinations, offering players a wide range of exciting games and endless opportunities to win big. One of the most popular games at the casino is 20p Roulette, a classic casino game that has been enjoyed by players for generations.
This exciting game combines the thrill of chance with the excitement of spinning the wheel, making it the perfect choice for anyone looking for an entertaining and potentially lucrative gaming experience.
Roulette is a simple game to play, with players placing their bets on the numbers or colors they think the ball will land on. The 20p stake means that anyone can enjoy playing this classic game, whether you're a seasoned player or just starting out. With the ease of playing from the comfort of your own home, you can now enjoy the thrill of spinning the wheel without ever having to leave your house.
At GoldmanCasino.com, you'll find a range of different roulette games, including European Roulette and American Roulette. The games are designed to be as realistic as possible, with excellent graphics and sound effects that bring the excitement of the casino to your screen. You'll also find a variety of different betting options, including inside bets and outside bets, so you can choose the type of bet that suits you best.
Another great feature of GoldmanCasino.com is the range of promotions and bonuses available to players. Whether you're a new player or a seasoned pro, you'll find a range of offers that will help you maximize your winnings. For example, the welcome bonus gives new players a chance to double their first deposit, giving them more money to play with and a better chance of hitting a big win.
In addition to the bonuses and promotions, GoldmanCasino.com also offers a range of safe and secure banking options. Whether you prefer to use your credit card, e-wallet, or bank transfer, you'll find a method that suits you. And with 24/7 customer support available, you can be confident that you'll always have help when you need it.
In conclusion, playing 20p Roulette at GoldmanCasino.com is an exciting and potentially lucrative experience. With a wide range of games, bonuses, and promotions, as well as safe and secure banking options, this is the perfect place for anyone looking for an enjoyable and rewarding online gaming experience. So why wait? Head over to Goldman Casino.com today and start spinning the wheel to see if you can win big!
*18+ Only, New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests voids all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.
Welcome to LucksCasino.com, the ultimate online casino gaming destination! With over 2800 casino and slots games to choose from, you're sure to find your new favorite game here.
Our casino games include all the classics, such as blackjack, roulette, and baccarat, as well as a variety of exciting variations of these games. We also offer a huge selection of online slots, featuring everything from classic fruit machines to the latest video slots with stunning graphics and bonus features.
At LucksCasino.com, we pride ourselves on offering a safe and secure gaming environment. We use state-of-the-art encryption technology to ensure that your personal and financial information is always protected. Our games are independently tested for fairness by third-party auditors, so you can be sure that you're playing on a level playing field.
We also offer a range of convenient payment options, including credit and debit cards, e-wallets, and bank transfers, so you can choose the method that works best for you. And if you ever need help or support, our friendly and knowledgeable customer service team is available 24/7 to assist you.
As a new player at Lucks Casino.com, you'll be eligible for a range of exciting bonuses and promotions. Our welcome bonus package includes a generous match bonus on your first deposit, as well as free spins on selected slots. We also run regular promotions, such as cashback offers, prize draws, and leader board tournaments, so you can enjoy even more chances to win.
So why wait? Sign up to LucksCasino.com today and start playing your favorite casino and slots games! With over 2800 games to choose from, unbeatable bonuses and promotions, and a safe and secure gaming environment, you're sure to have a fantastic gaming experience.
*18+ Only, New Players Only. Wager from real balance first. 50X wager the bonus. contribution varies per game. selected games only. Wagers are calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests void all active and pending bonuses. excluded Skrill and Neteller deposits. Full Terms Apply.
SlotJar is your slots pay by phone bill and Online Slots UK Casino jackpots website – It’s not a new casino, it’s been established since 2014, and is one of the most popular slots sites for online and phone payment real money games. Play at SlotJar today and receive a great bonus when you deposit. Play over 2800 different games.
Get 100% Bonus Up to £200 Now!
*18+ Only Full Terms Apply.
Land the valuable symbols on this amazing slot and experience real JOY and the chance of almost unlimited free spins bonus rounds!
Top Slot Site is packed with over 2800 top slot games for you to enjoy. Get started at this fantastic slots site today!
**18+ Only, New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests voids all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.
Lucks Casino is well-trusted and here to stay. LucksCasino.com takes advantage of a full suite of top-tier games, meaning you will always be fully entertained. Check out the deals on the site right now!
- Get 100% up to $€£200 Bonus Today!*
*18+ Only, New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests voids all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.
Start Today: Play with Real Money NOW!
Exciting Theme: The game's theme is based on ancient Egyptian mythology, which creates an exciting and immersive experience for players.
21,870,161 delivered impressions
6.9 point lift in “likely to purchase OH HENRY!”
“Satisfies My Hunger” saw a 7.6 point lift after a user viewed a GumGum ad
“Provides a Boost of Energy” saw an 8.4 point lift as users directly correlated OH HENRY! with high energy
“In-game advertising is here and it’s here to stay, offering brands the opportunity to reach gamers during the 3 billion hours of gaming played across the world,” said GumGum CEO Phil Schraeder. “Our goal with Frameplay was to help Hershey start to understand how to deliver immersive and contextually relevant advertising that optimises creative in a non-disruptive way and the results prove what we’ve been saying for years. Context and creative must be an integral part to advertising strategies that will result in increased attention, boost brand favorability and ultimately change how people view digital advertising all together.”
“The gaming audience is larger than all of the top streaming sites combined, which underscores how critical in-game advertising is for brands. It’s clear that by combining Frameplay’s platform of engaged audiences with GumGum’s high-impact ad products, advertisers can be extremely successful in reaching consumers within cinematic and interactive video games,” said Jonathon Troughton, Chief Executive Officer at Frameplay. “The early success of this campaign is crucial because it shows how intrinsic in-game advertising paves the way for both time and attention without distracting the player from the environment itself.”
Both GumGum and Frameplay will continue to pilot intrinsic in-game advertising with brands to understand the power and impact of gaming on digital advertising throughout the rest of 2022 and will be publishing more insights and results in upcoming months. GumGum will be making contextually relevant, intrinsic in-game ad units widely available for brands and agencies globally in the first half of 2023.
[ad_2]
#Hershey #Game #Intrinsic #InGame #Campaign #Doubles #Industry #Standard #Mobile #Recall #Boosts #Brand #Likeness #European #Gaming #Industry #News
Latest News,partnerships,Press Releases
