Crown Resorts Appears To Prolong Gambling Sponsorships in Sports – uBetMobile – 2023

Dave Petchy
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Crown Resorts Looks To Extend Gambling Sponsorships in Sports

Posted on: February 28, 2023, 07:13h. 

Final up to date on: February 28, 2023, 07:13h.

Australian casino operator Crown Resorts already has a good relationship with the Australian Soccer League (AFL), however hopes to make it tighter. Despite the rising marketing campaign to widen the hole between gambling and sports, Crown is on a mission to determine new sponsorships with the league and its golf equipment.

The Crown Resorts logo outside one of its casinos in Australia
The Crown Resorts logo exterior certainly one of its casinos in Australia. The corporate hopes to persuade the AFL and a few of its golf equipment to let or not it’s a sponsor. (Picture:

Australia’s ABC News experiences that Crown is focusing on the AFL and golf equipment in Victoria in an effort to help it get well from all of the unfavorable press it has obtained over the previous couple of years. The fallout from accusations of money laundering and gambling by criminals has been effectively documented, and the casino operator is on the hook for a whole lot of tens of millions of {dollars} in fines.

Nevertheless, all the AFL golf equipment in Victoria have signed as much as take part in the state’s Love the Game, Not the Odds marketing campaign. This initiative seeks to extend the deal with responsible gambling and scale back partnerships between gambling operators and sports groups. A membership’s determination to break away might come all the way down to money.

Crown Vs. Australia

ABC News factors out that sports golf equipment taking part in the marketing campaign may obtain extra funding from the federal government in the event that they don’t settle for gambling-associated sponsorships. Nevertheless, three golf equipment – North Melbourne, Carlton and St Kilda – might resolve to make offers with Crown.

Two other golf equipment, the Western Bulldogs and Geelong, reportedly had contact with Crown, however determined to not settle for the corporate as a sponsor. One other, Essendon, apparently wasn’t on Crown’s radar. 4 others, Collingwood, Hawthorn, Melbourne and Richmond, couldn’t be bothered to reply to the media outlet’s request for enter.

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At the least 735 skilled and novice sports organizations in Victoria take part in the Love the Game, Not the Odds marketing campaign. If Crown offers them more money than what the federal government supplies by way of its funding, some would possibly resolve to vary sides.

On the league stage, the AFL doesn’t count on to increase its current relationship. Crown hosts the league’s Brownlow Award ceremony annually, however the AFL doesn’t see the necessity to increase into new sponsorship territory. It confirmed in an announcement that discussions had been on the table, however that curiosity in a brand new deal didn’t achieve traction.

The league already has one main gambling-associated sponsor by way of a partnership with Sportsbet. This has prompted it some grief in the previous, particularly after it marketed the Love the Game marketing campaign on its website. After being advised that it was sending a blended message by selling gambling and responsible gambling on the identical time, the AFL eliminated the advert.

AFL Golf equipment Make Money From Gambling

Some AFL golf equipment, together with a pair discussing a cope with Crown, already make numerous money off gambling. Carlton, Essendon, Richmond and St Kilda personal gambling properties in Victoria.

Between the 4, they function 670 slot machines. They reportedly earned AUD20 million (US$13.44 million) final yr, in accordance with the Victorian Gambling and Casino Management Fee.

Due to the elevated deal with responsible gambling and a need by some to rid the nation of non-casino gaming, the golf equipment are actually taking warmth. There is a larger push to persuade them to close down their gaming operations, however the quantity of money they earn would possibly show too robust of an argument to get them to cave in.


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Dave Petchy

, Crown Resorts Appears To Prolong Gambling Sponsorships in Sports – uBetMobile – 2023

About Post Author

Dave Petchy

I am a passionate, dedicated guy who's been living in London for 10 years now. I love good food, being creative, cycling and having fun. I'm a firm believer that anything worth achieving is worth working hard for and that you should always challenge yourself to be the best version of you possible. I work as an editor at Petchy Media – the award-winning news site that makes quality journalism accessible to everyone. I've also written for The Guardian and worked with brands like Nike, Adidas and KFC on content production projects.
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