0
0
[ad_1]
Azerion acquires AdPlay and strengthens Italian digital advertising foothold – European Gaming Industry News – European Gaming Industry News
Gaming Industry News ” />
Reading Time: 6 minutes
Tell us about your career to date and how you came to join Bidstack? (highlights and stories)
I’ve been immersed in the video games industry, digital environment and ad tech for the last 7 years, and specialise in advertising and monetisation. In 2016, I left my dear France to join the London branch of the French ad-exchange Mozoo and develop the Surikate product in Europe, which was the direct performance arm of the business (UA) for leading games and lifestyle apps. Following a period of significant growth, Mozoo acquired AdinCube in 2017, a leading ad mediation platform for game app developers. Here I was given the opportunity to join the new team, where I utilised my expertise to secure publisher partnerships across the EMEA region. A year later, in 2018, following a rapid period of expansion, AdinCube was acquired by Ogury, where I successfully built the gaming publisher portfolio from the ground up. Here I was able to onboard game studios such as Miniclip, Kwalee, Outfit7, Crazy Lab Games, Good Job Games and many more. In 2021 I was given the opportunity to join Bidstack to scale up the publisher portfolio across mobile, PC, and console and I am now responsible for the supply side of the business in Europe and in various other markets globally.
What does your role as ‘VP of Gaming’ at Bidstack entail?
Primarily it is focused on managing and working with a young and entrepreneurial team who are passionate about gaming and helping game developers and publishers to unlock a new, incremental revenue stream that protects the gaming experience for the end user.
Your Most Trusted Casinos for 2023!
Dream Catcher is Live at Goldman Casino and Offers the Opportunity for some stunning wins up to 40x with Truly Live Presentation! Not Only That, deposit TODAY as a new player and get 100% up to £100 Extra Free to Play + 20 Free Spins on Book of Dead Hit Slot* LIMITED TIME OFFER!!!
*18+ Only New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests voids all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.
Wild West Slots at The Fastest Paying Casino in the West!
Goldman Casino has been growing in popularity since 2016, making them one of the best go-to real money online casinos on the market. Goldman Online Casino is powered by over 30 of the best software providers, and its games are provided through an easy-to-use web-based platform.
Get 100% up to £100 Free and 20 Free Spins on Book of Dead when you Deposit!
*18+ Only, New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests voids all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply
Start Today: Play with Real Money NOW!
More Tried, Tested & Trusted Online Casinos - Available to Players in over 177 Countries!
SlotJar Safe Online Casino
Only the longest established UK casinos, All transactions 100% verified & monitored, fully regulated RNG's, Fastest Paying UK Casinos, Live-Chat and friendliest customer service, 177+ supported countries. 100% satisfaction guarantee.
Lucks Casino is well-trusted and here to stay. LucksCasino.com takes advantage of a full suite of top-tier games, meaning you will always be fully entertained. Check out the deals on the site right now!
- Get 100% up to $€£200 Bonus Today!*
*18+ Only, New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests voids all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.
Start Today: Play with Real Money NOW!
Play Securely at LucksCasino.com
SlotJar is your slots pay by phone bill and Online Slots UK Casino jackpots website – It’s not a new casino, it’s been established since 2014, and is one of the most popular slots sites for online and phone payment real money games. Play at SlotJar today and receive a great bonus when you deposit. Play over 2800 different games.
Get 100% Bonus Up to £200 Now!
*18+ Only Full Terms Apply.
Start Today: Play with Real Money NOW!
Fishin' Frenzy Megaways (TM) is a Top UK Slots Game with Huge Rewards! Get the boats to come in and watch your stake multiply x£££ at Lucks Casino!
**18+ Only, New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests voids all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.
Start Today: Play with Real Money NOW!
Lucks Casino has been entertaining the gambling masses internationally, since 2015, and continues to offer the finest quality table games with bonuses available throughout the year! Lucks allows you to play on mobile or desktop and cash out quickly in £$€. Players are supported in over 177 countries. Enjoy over 2,500 superb games from the best names in the business!
*18+ Only New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests voids all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.
Triple Edge Poker by Betsoft is a thrilling and engaging video poker game that has become increasingly popular among players. The game offers a unique twist on traditional poker and provides players with an immersive gaming experience that is both entertaining and potentially rewarding.
The Advantages of Playing Triple Edge Poker:
- Unique gameplay: Triple Edge Poker introduces a new twist on the classic game of poker, as players are able to play three hands at once instead of just one. This increases the level of excitement and increases the player's chances of winning.
- High-quality graphics: Betsoft is known for its top-notch graphics, and Triple Edge Poker is no exception. The game features realistic and detailed card and table graphics that are sure to immerse players into the game.
- Great payouts: Triple Edge Poker offers players the opportunity to win big, with payouts that are often higher than traditional video poker games.
- Convenient and accessible: Triple Edge Poker can be played on desktop and mobile devices, making it convenient for players to access and play the game from wherever they are.
- Exciting bonus features: Triple Edge Poker features several exciting bonus features, including the chance to win extra payouts and participate in bonus rounds.
- Overall, Triple Edge Poker by Betsoft is a great choice for players who are looking for a unique and thrilling video poker experience. The game's combination of exciting gameplay, high-quality graphics, and great payouts make it a must-try for any fan of video poker.
*18+ Only New Players Only. Wager from real balance first. 50X wager the bonus. contribution varies per game. selected games only. Wagers are calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests void all active and pending bonuses. excluded Skrill and Neteller deposits. Full Terms Apply.
Play Online Casino at TopSlotSite.com Get 100% Welcome Bonus up to $€£100 and 20 Free Spins*. Enjoy over 1000 Online Casino & Slots Games NOW! t&c's Apply
100% Satisfaction guaranteed! Yes, Top Slot Site is a Gambling Slot Site Where you can play for Real Money and Get your Winnings with Total Ease. So Relax, Select from over 1000 Superb Games and Enjoy our Live Online Gambling and Casino Betting Mecca.
*18+ Only, New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests voids all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.
Established in 2014 and with over 2800 superb games including Slots, Live Casino, Roulette, Blackjack, Instant win and much more TopSlotSite.com is certain to have a game suited to your needs.
Play Online Casino at TopSlotSite.com Get 100% Welcome Bonus up to $€£100 and 20 Free Spins*. Enjoy over 1000 Online Casino & Slots Games NOW! t&c's Apply
100% Satisfaction guaranteed! Yes, Top Slot Site is a Gambling Slot Site Where you can play for Real Money and Get your Winnings with Total Ease. So Relax, Select from over 1000 Superb Games and Enjoy our Live Online Gambling and Casino Betting Mecca.
*18+ Only, New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests voids all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.
GoldmanCasino.com is one of the leading online gaming destinations, offering players a wide range of exciting games and endless opportunities to win big. One of the most popular games at the casino is 20p Roulette, a classic casino game that has been enjoyed by players for generations.
This exciting game combines the thrill of chance with the excitement of spinning the wheel, making it the perfect choice for anyone looking for an entertaining and potentially lucrative gaming experience.
Roulette is a simple game to play, with players placing their bets on the numbers or colors they think the ball will land on. The 20p stake means that anyone can enjoy playing this classic game, whether you're a seasoned player or just starting out. With the ease of playing from the comfort of your own home, you can now enjoy the thrill of spinning the wheel without ever having to leave your house.
At GoldmanCasino.com, you'll find a range of different roulette games, including European Roulette and American Roulette. The games are designed to be as realistic as possible, with excellent graphics and sound effects that bring the excitement of the casino to your screen. You'll also find a variety of different betting options, including inside bets and outside bets, so you can choose the type of bet that suits you best.
Another great feature of GoldmanCasino.com is the range of promotions and bonuses available to players. Whether you're a new player or a seasoned pro, you'll find a range of offers that will help you maximize your winnings. For example, the welcome bonus gives new players a chance to double their first deposit, giving them more money to play with and a better chance of hitting a big win.
In addition to the bonuses and promotions, GoldmanCasino.com also offers a range of safe and secure banking options. Whether you prefer to use your credit card, e-wallet, or bank transfer, you'll find a method that suits you. And with 24/7 customer support available, you can be confident that you'll always have help when you need it.
In conclusion, playing 20p Roulette at GoldmanCasino.com is an exciting and potentially lucrative experience. With a wide range of games, bonuses, and promotions, as well as safe and secure banking options, this is the perfect place for anyone looking for an enjoyable and rewarding online gaming experience. So why wait? Head over to Goldman Casino.com today and start spinning the wheel to see if you can win big!
*18+ Only, New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests voids all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.
Welcome to LucksCasino.com, the ultimate online casino gaming destination! With over 2800 casino and slots games to choose from, you're sure to find your new favorite game here.
Our casino games include all the classics, such as blackjack, roulette, and baccarat, as well as a variety of exciting variations of these games. We also offer a huge selection of online slots, featuring everything from classic fruit machines to the latest video slots with stunning graphics and bonus features.
At LucksCasino.com, we pride ourselves on offering a safe and secure gaming environment. We use state-of-the-art encryption technology to ensure that your personal and financial information is always protected. Our games are independently tested for fairness by third-party auditors, so you can be sure that you're playing on a level playing field.
We also offer a range of convenient payment options, including credit and debit cards, e-wallets, and bank transfers, so you can choose the method that works best for you. And if you ever need help or support, our friendly and knowledgeable customer service team is available 24/7 to assist you.
As a new player at Lucks Casino.com, you'll be eligible for a range of exciting bonuses and promotions. Our welcome bonus package includes a generous match bonus on your first deposit, as well as free spins on selected slots. We also run regular promotions, such as cashback offers, prize draws, and leader board tournaments, so you can enjoy even more chances to win.
So why wait? Sign up to LucksCasino.com today and start playing your favorite casino and slots games! With over 2800 games to choose from, unbeatable bonuses and promotions, and a safe and secure gaming environment, you're sure to have a fantastic gaming experience.
*18+ Only, New Players Only. Wager from real balance first. 50X wager the bonus. contribution varies per game. selected games only. Wagers are calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests void all active and pending bonuses. excluded Skrill and Neteller deposits. Full Terms Apply.
SlotJar is your slots pay by phone bill and Online Slots UK Casino jackpots website – It’s not a new casino, it’s been established since 2014, and is one of the most popular slots sites for online and phone payment real money games. Play at SlotJar today and receive a great bonus when you deposit. Play over 2800 different games.
Get 100% Bonus Up to £200 Now!
*18+ Only Full Terms Apply.
Land the valuable symbols on this amazing slot and experience real JOY and the chance of almost unlimited free spins bonus rounds!
Top Slot Site is packed with over 2800 top slot games for you to enjoy. Get started at this fantastic slots site today!
**18+ Only, New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests voids all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.
Lucks Casino is well-trusted and here to stay. LucksCasino.com takes advantage of a full suite of top-tier games, meaning you will always be fully entertained. Check out the deals on the site right now!
- Get 100% up to $€£200 Bonus Today!*
*18+ Only, New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests voids all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.
Start Today: Play with Real Money NOW!
Exciting Theme: The game's theme is based on ancient Egyptian mythology, which creates an exciting and immersive experience for players.
Reporting to our US-based SVP Gaming, my role is essentially to lead business development for Europe with game developers and publishers across the UK, EMEA and other international territories.
Our mission is to educate studios on the benefits of integrating Bidstack’s monetisation technologies, regardless of platform and structuring deals with AAA publishers, leading game studios, and AAA titles.
What drew you to the games industry?
My path into gaming was carved out quite naturally. If I take a step back, I’ve always been passionate about gaming and have been a player myself for as long as I can remember. I can still see myself playing the SEGA Mega Drive with my brothers and spending hours on my Gameboy or Nintendo DS before evolving with each generation of new consoles like the PS1, PS2, the Xbox 360 etc.
When I started my career, I began in digital and advertising on mobile, first on the UA side of things at Surikate from Mozoo and then on the in-game monetisation side through various ad mediation platforms and ad networks; this gave me the opportunity to engage with game studios for the very first time.
The creativity, genuine talent, and passion surrounding these individuals really made an impression on me, and I found it amazing to discover more about programmatic exchanges and all the rules, processes and technical considerations that were happening in the background of the games themselves in order to drive revenue for those studios.
Today, I’m very grateful to work within such a fast-growing and ever-evolving industry. The gaming market is a multi-billion dollar industry that engages around 3 billion gamers yearly, and that number only looks set to grow.
The industry is no longer a niche interest; video games are now mainstream and very much a part of everyday life for billions. Advertisers have started to pay more attention to that in addition to their traditional media mix like TV, Print or Social Media, which makes it the best place to be, in my opinion.
What’s super exciting in our industry is that you can never get bored. From new user privacy and data protection laws, new monetisation formats and gaming platforms to record-breaking mergers and acquisitions, there is always something new happening.
Are you a gamer in your downtime/what do you play?
I’m still a gamer myself, mainly on console. I’m a big fan of my PS5, and if you don’t find me hitting some COD Modern Warfare 2 these days, I will probably be trying to finish Elden Ring!
Bidstack is an in-game advertising and video game monetisation platform. What does this mean in practice?
Bidstack’s mission is to empower game developers to dynamically control and monetise space within and around their gaming environments.
Our programmatic platform pioneered how brands deliver ads into natural spaces within video games – with these brand experiences varying from trackside banners and cityscape billboards to pitchside LED boards, skins and other contextually relevant surfaces within a gaming environment.
The platform was designed with performance in mind, and all of our products ensure stability and security for our partners across their in-game, rewarded video, and in-menu inventory. Our proprietary technology also ensures that the realism of a game is maintained by rendering effects on top of creatives to make them a seamless part of the experience.
Bidstack gives publishers total control over what appears in their games via our AdConsole – here; they are able to approve or reject ads in real-time before they appear in their gaming environments. We further bolstered our ad quality capabilities with the acquisition of Pubguard (a malvertising and ad quality platform) in 2019, with their suite of tools ensuring that we deliver a premium advertising experience for our partners and maintain strict category exclusions.
Bidstack delivered the world’s first programmatic in-game campaign in 2018. Since then, we have grown from a team of 4 staff to more than 80 across 5 international locations and became a public company listed on the London Stock Exchange. We also have a unique sales footprint thanks to our strategic partners and secured a strong portfolio of +150 games across Mobile, PC and Console.
However, Advertising represents just one use case for our technology, with many of our gaming partners utilising the platform as a content management tool to reduce dev cycles and manage brand licensing relationships across their titles.
What are the benefits of in-game advertising for developers and players?
The benefits are numerous. Our technology unlocks a new, sustainable route to revenue for publishers, which is non-intrusive and can work alongside existing monetisation strategies.
Developers can now authentically recreate real-world environments in which audiences have come to expect the presence of realistic advertising, including billboards, banners or product placements across in-game, in-menu and rewarded video formats.
We are the leading solution when it comes to helping developers across all platforms (Mobile, PC, Console, Metaverse) navigate the waves of the medium successfully, opening this new incremental revenue and reducing ad pressure with a better user experience.
In a world where the vast majority of gaming ads are performance-based, the brand advertising we offer reduces churn rates and increases user retention for developers, making the game a more premium and safe environment.
This leads me to the player benefits. Unlike other digital ad types, in-game advertising also sits better with consumers. Seven in 10 UK gamers feel positive or neutral towards organically embedded in-game advertising. Among console gamers, 22% are more likely to buy brands advertised in games.
While some existing and well-established ad formats can be intrusive (full-screen unskippable ads etc.), when done well, in-game advertising, fully native and blended in the environment in a non-clickable way, can really increase the immersion and make the game a more realistic experience. I would personally love to stumble across a billboard promoting the latest smartphone from a real brand when walking around Night City in CyberPunk. This would look awesome and make me feel this is kind of real!
What’s the best in-game ad you’ve seen lately?
Probably our campaign with Paco Rabanne and Starcom into Rezzil, which won the Best Regional Campaign – North America at the TheWires 2022 ceremony recently. It delivered impressive results through the use of contextual and virtual reality, leading the way for future opportunities in that space.
What are some of in-game’s challenges, and how can they be overcome?
One key challenge is the fact that every player is different, especially within the free-to-play arena, and will react to a game’s experience in their own way, so it’s important to explore different ways to monetise your titles.
Harmony between in-app purchases and in-game advertising is key. Both solutions are complementary and need to work in the right balance. As I was saying earlier, there are so many innovative formats in the market now that game developers have a real opportunity to support the development of their games whilst enhancing the experience for players.
Another challenge is keeping up with the new innovations that are driving value in a constantly evolving market. To stay ahead of the game, I think you have to build trust with your players and show them respect by leveraging quality branding ads in formats that are designed to enhance their playing experience rather than polluting the game experience with overly intrusive, non-relevant advertising that will damage the whole experience.
So with players now less accustomed to paying for accessing their favourite games and increasingly frustrated with intrusive monetisation methods, many developers are now turning to in-game advertising as an option that works for game creators and players alike.
Looking forward, what can we expect to see from Bidstack – and you – in 2023?
Bidstack is in a stage of exciting growth. We recently announced some huge hires in the US and 2023 shows no sign of slowing down. Next year, we anticipate expanding our range of products and ad formats, bringing on board more games studios and brands, and further growing our talented team. For me personally, a part of my job that I love is attending amazing technology conferences and gaming events. With the world now fully opened up again, 2023 presents amazing opportunities for us to get our technology in front of the world’s best publishers and brands.
Related
[ad_2]
#Azerion #acquires #AdPlay #strengthens #Italian #digital #advertising #foothold #European #Gaming #Industry #News
Gaming,Latest News,partnerships,Press Releases
