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Vahe Khalatyan steps up as PartnerMatrix CEO | European Gaming Industry News
This winter Affilka by SOFTSWISS celebrates a 5-12 months partnership with its first consumer – N1 Casino. On this landmark event, the group behind the award-successful affiliate monitoring platform displays on the product efficiency and reviews probably the most important updates for 2022.
With its consumer portfolio elevated by 60% and 56,000 new affiliate accounts registered in 2022, Affilka now offers dependable support to 200+ live manufacturers. Alongside this, affiliates introduced 10 million new players to operators throughout the identical timeframe.
AFFILKA’S GROWTH IN NUMBERS
On the entire, 2022 was a rewarding 12 months for Affilka with the next YoY metrics:
- Whole affiliate GGR elevated by 60%
- Whole participant deposits quantity elevated by 53%
- Whole affiliate funds elevated by 46%
As well as, the earlier 12 months was award-successful for the platform. SiGMA Balkans & CIS recognised Affilka because the Greatest Affiliate Monitoring Software of 2022.
Angelika Antonova, Head of Gross sales at Affilka by SOFTSWISS, feedback: “We’ve come a good distance since signing our first consumer, N1 Casino, and we’re very pleased with what we’ve achieved. Not solely can we continue to develop our platform’s capabilities, however we’ve additionally improved our associate retaining expertise. This is evidenced by the truth that N1 Companions Group is nonetheless our lively consumer working six tasks on our affiliate platform. Affilka reveals important consumer progress yearly, and we’re assured that we are going to carry out even higher in 2023.”
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KEY PRODUCT UPDATES
First off, purchasers are actually provided to leverage a CPL fee mannequin. In comparison with the CPA choice, which requires particular actions from players upon registration, the CPL mannequin consists of funds for all registrations with the chance to exclude commissions on certain terms. For instance, if a participant has not been verified or has one other account with the casino.
One other important replace is the Stories API device giving entry to real-time statistics on manufacturers, advertising campaigns and participant exercise through simple-to-use API calls. The device makes the reporting course of faster and more clear, giving companions deep challenge information for making well timed changes if needed.
In 2022 the Affilka group made an essential addition to its toolbox by launching the Poker Module, which expanded the platform attain by enabling online poker sites in addition to online casinos and sportsbooks.
Affilka’s frontend features have additionally undergone adjustments. Now the platform offers a versatile software interface configurator and associate program customisation to match key model visuals. Probably the most demanding purchasers can use the Frontend API and construct a whole interface from scratch.
WHAT COMES FOR 2023
Even though the cryptocurrency market confronted certain adjustments in 2022, Affilka’s group highlights the expansion of companions’ curiosity in crypto support and is increasing affiliate platform performance in this route. One other development, based mostly on Affilka’s information, reveals that more and more affiliates selected steady cash as USDT for the affiliate fee foreign money.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, highlights: “The Affilka group is continuously bettering the platform performance to fulfill market calls for. For many who choose crypto, in 2022 we launched a cryptocurrency affiliate cashout choice in partnership with Cryptoprocessing .com by CoinsPaid. Beforehand, companions might make funds to affiliates’ crypto wallets in digital cash solely. The brand new characteristic permits making funds from operators’ fiat financial institution accounts to affiliates’ crypto wallets. For instance, it is potential to pay EUR to USDT wallets or USD to ETH.”
Apart from that, in 2023 operators would search tools producing detailed participant experiences and viewers behaviour forecasts, to be in a position to rapidly reply to the change. One other development typical of Affilka’s companions is acquiring native and unique licences corresponding to Greek, Bulgarian and Comorian.
About SOFTSWISS
SOFTSWISS is a world iGaming firm supplying licensed software options for managing gambling operations. The expert group, which counts 1,500+ staff, is based mostly in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and offers one-cease-store iGaming software options. The corporate has an enormous product portfolio, together with the Online Casino Platform, the Game Aggregator with hundreds of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the primary in the world to introduce a bitcoin-optimised online casino resolution.
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UbetMobile.com Article Base: Vahe Khalatyan steps up as PartnerMatrix CEO uBetMobile – 2023
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Dave Petchy
