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What are the Hottest iGaming Trends for 2023? SOFTSWISS shares expert industry report – European Gaming Industry News
Local regulation, metaverse gaming and knowledge privateness as a precedence – these are some essential industry traits for the present 12 months in response to SOFTSWISS, a number one revolutionary tech supplier for iGaming with 10+ years of experience. The firm has analysed the outcomes and market modifications in 2022 to share an information-pushed report on the Hottest iGaming Trends for 2023.
The report covers the traits associated to funds and licensing, participant behaviour, operations, gamification, and security. The insights are primarily based on the knowledge from 600+ SOFTSWISS shoppers, experience of the key firm specialists, and industry specialists survey outcomes.
PAYMENTS AND LICENSING
60% of the third-celebration specialists surveyed by SOFTSWISS named Payments and Licensing as the most important class influencing the iGaming industry.
In 2023, more markets worldwide are anticipated to change into domestically regulated. This pattern is strengthening as sure international locations, together with Germany, Sweden and the Netherlands, are withdrawing from their registrations with worldwide gaming authorities.
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Exciting Theme: The game's theme is based on ancient Egyptian mythology, which creates an exciting and immersive experience for players.
In terms of funds, operators want to make sure:
- Abundance of nicely-established cost options
- Localisation of monetary modules
The integration of Apple Pay and Google Play may function a sound springboard to spice up an online gambling enterprise on the go.
As for digital cash, even non-professional crypto adopters are anticipated to continue to offer them as a cost choice to faucet into new audiences and entice crypto-oriented gamblers. On the entire, cryptocurrencies see a wider recognition, as many international locations are starting to recognise and combine them into their monetary systems. The latest instance is Ukraine launching e-hryvnia issued by the NBU.
Andrey Starovoitov, Co-CEO at SOFTSWISS, feedback on the way forward for crypto:
“The SOFTSWISS Crypto Casino Solution statistics demonstrate that Bitcoin, Ethereum, and Litecoin remain the most demanded among crypto players. We also expect USDT to be an upcoming trend in the next few years. Despite the fact that the crypto market is going through turbulent times, operators recognise the importance of crypto payments and their influence on the project attractiveness for the audience and the final casino choice. That explains why in 2023 operators will seek to integrate alternative currencies and reinforce their portfolio with new digital coins.”
PLAYER BEHAVIOUR
When it involves the player behaviour trends, operators are predicted to shift their focus from product-centric to person-centric enterprise fashions. The dedication and energy to resolve players’ points will repay by improved participant retention metrics and elevated loyalty.
Another sage transfer is launching mobile and smartwatch variations of casino and sports betting tasks to win over new audiences searching for straightforward and fast entry to the online gaming performance.
One more participant pattern outlined primarily based on the SOFTSWISS Casino Platform shoppers’ knowledge is the growing recognition of live dealer games with crypto customers. The market will give choice to this type of games, contemplating it as a more helpful proposition.
As for sports betting tasks, the SOFTSWISS Sportsbook statistics show that 66% of bets are positioned throughout live occasions towards 34% of these positioned upfront. This provides weight to the technical sustainability of platforms and drives the want for high high quality live broadcasts.
OPERATIONS
The knowledge-pushed resolution-making method will make operators search prepared-made software merchandise providing real-time entry to clear and clear knowledge on their tasks.
In 2023, operator will redirect their consideration from such solely monetary KPIs as the first deposit, GGR, and NGR in direction of the game session size and wager depend metrics. Prudent operators will make investments to diversify their game portfolio, combine new bonuses and use free-to-play games to enhance loyalty, enhance conversions, and set up lengthy-time period relationships with players.
Max Trafimovich, Chief Commercial Officer at SOFTSWISS feedback: “To run a profitable iGaming business operators need to know what their target audience is concerned about: be it integration of top-performing titles and new game mechanics to diversify their content portfolio, or availability and seamless performance of different payment methods including crypto, or technical sustainability of web and mobile project versions. At SOFTSWISS, we develop technologies allowing our clients to stay one step ahead and keep track of their project progress 24/7 in great detail. To achieve these goals, in 2022 we launched three Business Intelligence tools housed by the SOFTSWISS Casino Platform – BM3, Event Streaming and iGAP.”
GAMIFICATION
In 2023, gamification, being considered one of the principal participant engagement progress instructions, will continue to proliferate in the industry, bringing in a number of related trends.
Cryptocurrency and NFT are anticipated to underpin the monetary systems in meta-casinos to simplify withdrawing and depositing from completely different international locations. At the similar time, the market might be restricted to crypto customers.
This 12 months, operators are anticipated to rely more on jackpot campaigns to draw, reactivate and inspire players to interact in the desired type of gameplay. According to the SOFTSWISS Jackpot Aggregator’s shoppers, 49.6% of jackpot players elevated their common wager sum in response to a global jackpot marketing campaign, boosting the operator income.
Besides being a participant engagement booster, in 2023 bonuses may also find their use in regulating at-risk gambling actions and defending overspending players. To obtain these, operators will decide for new revolutionary bonuses with versatile mechanics assembly numerous participant wants. Overall, casino and sports betting tasks should leverage completely different engagement tools to ship excellent outcomes.
Max Trafimovich, Chief Commercial Officer at SOFTSWISS provides: “However, it is not the innovative technologies only that are capable of engaging the audience. The inclusion of retention and reactivation practices in project operations also affects the growth of key casino metrics. By treating each player as a VIP bettor, we not only maximise the player LTV, but also increase the overall audience loyalty. For example, in 2022 the SOFTSWISS Reactivation team discovered that their outgoing interactions reduced player churn rate by 50%. ”
SECURITY
Following the iGaming industry progress, players need to perceive what knowledge operators are gathering about them, and the way it is going to be used.
In the context of GDPR and knowledge security, the principal Data Privacy as a precedence pattern will develop in a number of sub-traits further detailed in the report.
In 2023, the emphasis may also be laid on the Responsible Gambling practices. Preventing affective behaviour, coping with already problematic players, and managing advertising and marketing actions will enable having a wholesome gaming expertise free of financial and social dangers or traumas.
In addition to the participant care security traits, 2023 will see improved fraud prevention with superior ML-powered tools. The SOFTSWISS Anti-Fraud division, which saved 15+ bln EUR for the firm shoppers in 2022, shares that the most widespread forms of fraud seem like:
- Bonus abuse – 69.9%
- Money laundering – 9.9%
- Payment system fraud – 5.9%
In 2023 operators might be defending their status and revenue by strengthening the verification high quality with the help of extra analytical tools and companies for checking paperwork and figuring out damaging patterns.
Andrey Starovoitov, Co-CEO at SOFTSWISS summarises the report traits: “The fast-growing iGaming market generates plenty of trends stemming from various business areas. And it’s rather a challenge to monitor and follow each of them. To be a leading casino or sports betting operator, we suggest leveraging all existing business opportunities. In 2023, that starts with the integration of innovative solutions for deep project analytics, and player engagement tools. Another thing is to choose a reliable software provider who offers deep data-driven market expertise, flexible products, top-level service, and is capable of ensuring security.”
SOFTSWISS might be showcasing at ICE London 2023 on 7–9 February. Visitors are inspired to fulfill with the firm specialists and Business Development Managers at stand N8-231, the place they are going to be presenting SOFTSWISS expertise options and product updates.
About SOFTSWISS
SOFTSWISS is a global iGaming firm supplying licensed software options for managing gambling operations. The expert staff, which counts 1,500+ workers, is primarily based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and supplies one-cease-store iGaming software options. The firm has an unlimited product portfolio, together with the Online Casino Platform, the Game Aggregator with hundreds of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino answer.
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UbetMobile.com Article Base: What are the Hottest iGaming Trends for 2023? SOFTSWISS shares expert industry report uBetMobile – 2023
iGaming traits for 2023, in response to SOFTSWISS, a number one revolutionary tech supplier, include native regulation, metaverse gaming and knowledge privateness as a precedence. The report covers funds and licensing, participant behaviour, operations, gamification, and security. Payments and licensing are the most important class, with more markets worldwide changing into domestically regulated. Player behaviour traits include a concentrate on person-centric enterprise fashions, mobile and smartwatch variations of casino and sports betting tasks, and growing recognition of live dealer games with crypto customers. Operations contain knowledge-pushed resolution-making, and gamification traits include cryptocurrency and NFT, jackpot campaigns, and bonuses for regulating at-risk gambling actions. Security traits include knowledge privateness, responsible gambling, and improved fraud prevention. SOFTSWISS might be showcasing at ICE London 2023 on 7–9 February. This report supplies helpful insights into the present iGaming industry and the way to keep forward of the competitors.
