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3 Oaks Gaming goes live with PIN-UP Ukraine as global expansion continues – European Gaming Industry News – European Gaming Industry News
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Superbet Group, the main sports activities betting operator in Romania and one of many quickest rising betting corporations in Central and Eastern Europe, pronounces a strategic partnership with OKTO, adopting the omnichannel fee expertise of the fintech supplier.
The unified fee platform has been activated in Superbet’s retail and online channels, creating digital fee experiences throughout a number of touchpoints for Superbet clients. In specific, the OKTO.WALLET answer is now accessible in all Self-Service Betting Terminals of the Superbet community, throughout over 1,000 factors of sale nationwide, whereas the cashless answer will probably be prolonged in Electronic Gaming Machines supporting the group’s digitalization technique to allow a secure, safe, and handy expertise by way of a sophisticated digital fee service.
Ciprian Lazăr, Director for Romania Retail & Multichannel Operations at Superbet Group expresses the significance of the partnership: “We are a company with global growth ambitions that pays close attention to its customers’ demands but also to the latest technological developments. OKTO is widely recognized as the market-leading digital payment provider. It offers complementary solutions to Superbet’s digital strategy that are in line with the group’s efforts on responsible gaming and compliance with all legal provisions imposed by market regulators in countries where our group and its brands are active.”
In addition, Superbet online will get fast and easy accessibility to the OKTO.CASH e-Voucher money funds answer by way of the combination of the OKTO unified platform with Nuvei’s different fee strategies (APMs). iGaming clients of Superbet at the moment are capable of load their iGaming account with money in a handy, streamlined, zero-trouble means, utilizing OKTO’s collaborating community of over 25,000 factors-of-sale in Romania.
Luca Giancola, Head of Antifraud, Payments & Risk Payments at Superbet Group, focuses on the advantages of other fee strategies: “Innovation is in our DNA, and it is very important work with options which are coming from individuals who perceive the intricacies of the gaming business and who use superior expertise to ship the perfect fee options to our clients.
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Exciting Theme: The game's theme is based on ancient Egyptian mythology, which creates an exciting and immersive experience for players.
Our technique is in line with the considered one of OKTO and there’s a shared dedication to put money into the supply of the very best expertise at each stage and channel of the client journey.”
In flip, Simon Dorsen, OKTO’s Chief Commercial Officer, states: “Our partnership with Superbet is fully aligned with our mission not only to digitalize the physical payment experience as demanded by modern consumers, but also to provide users with the ability to transact across several touchpoints and channels seamlessly, in a secure manner via a unified payment experience.”
Referring to this new partnership, which satisfies each the compliance as properly as the safer gaming necessities of business regulators, Dorsen additionally acknowledges that it represents a strong endorsement from a model whose imaginative and prescient is being backed by one of many world’s largest personal fairness funds, Blackstone Group.
(*3*) provides OKTO’s business enterprise chief.
In 2019, with the entry of the American funding fund Blackstone into the shareholding of the Superbet group, expertise has change into a vector of exponential development for the Romanian firm which goals to entry worldwide markets which have a robust regulatory framework for the betting & gaming business.
Overall, the partnership between Superbet Group and OKTO represents a agency affirmation of the digitalization technique, which can cowl all areas of the enterprise, and an necessary step within the creation of an omnichannel mannequin that may proceed to supply purchasers a singular, excessive-high quality expertise, each in retail and digital.
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