Evoplay kicks-off in Ireland! – European Gaming Industry News – uBetMobile.com

Dave Petchy
Views: 49
0 0
Read Time:7 Minute, 0 Second

[ad_1]

Evoplay kicks-off in Ireland! – European Gaming Industry News – European Gaming Industry News

, Evoplay kicks-off in Ireland! – European Gaming Industry News – uBetMobile.comGaming Industry News ” />

Evoplay kicks-off in Ireland! – European Gaming Industry News – uBetMobile.com
Reading Time: 5 minutes

 

How does a tier-one operator such as Betsson prepare for a big betting event such as the World Cup? 

The World Cup is a huge event for football and also for Betsson. A major sporting (and betting) event such as this touches nearly every department within the company from analytics to IT via marketing, facilities and commercial. Each of these departments must be in sync and we go to great lengths to constantly align so that we are fully prepared for when the first game kicks off. From infrastructure to promotions, everything has to have been tested so that we can be confident that our platform and systems can handle the significant increase in new players and bet volumes that we expect during such tournaments.

To make sure this is the case, we have been preparing since the start of the year. We have teams allocated specifically to this tournament’s activity and they have been laser-focused on making sure that we are ready for the biggest betting event of the year. Of course, we have to be ready for this major event, while also delivering the same superior player experience across all our brands and verticals in the build-up to the tournament and throughout. It’s a massive undertaking that requires strong internal communication and the ability to track teams and activities at all times.

 

What are the biggest challenges you face? How are these challenges overcome? 

Your Most Trusted Casinos for 2023!

goldman casino online
GoldmanCasino.com, Est: 2015 - Known only for being Fair, Trustworthy, Fast Paying and its selection of over 2750 remarkable best in class casino, slots, live casino and instant with games.
Trusted Casinos Online
We List Only the Most  Trusted Casinos Online - All Casinos Have Real Money & Demo Free Play Mode Available.
100% Verified RNG, Player Funds Ring-Fenced
100% Verified RNG, Player Funds Ring-Fenced
Get ready for a pot of gold at the end of the rainbow with Rainbow Riches Megaways, the exciting new slot game that puts a twist on the classic Irish luck theme. With an incredible 117,649 ways to win, this game offers endless possibilities for big payouts and non-stop action. Spin the reels and keep an eye out for the leprechaun, who just might lead you to a fortune. With cascading reels, free spins, and an unlimited win multiplier, Rainbow Riches Megaways will keep you on the edge of your seat as you chase after that elusive rainbow. So put on your lucky charm and get ready to hit the jackpot in this magical and exciting adventure. PLAY WITH €£$100 Welcome Bonus NOW!

Dream Catcher is the Latest Live Casino Craze!
Play Dream Catcher and Win Up to 40x Stake at Goldman Live Casino!
Play in over 172 Countries with Multiple Currencies - and BitCoin Too! Spin the mystery wheel NOW!

Dream Catcher is Live at Goldman Casino and Offers the Opportunity for some stunning wins up to 40x with Truly Live Presentation! Not Only That, deposit TODAY as a new player and get 100% up to £100 Extra Free to Play + 20 Free Spins on Book of Dead Hit Slot* LIMITED TIME OFFER!!!


*18+ Only New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests voids all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.

We earn a commission if you make a purchase, at no additional cost to you.

              secure-casino

100% Satisfaction Guarantee
100% Satisfaction Guarantee

playWild West Slots at The Fastest Paying Casino in the West!

Get ready to spin the reels of the Wild West with Dead or Alive, a thrilling slot game that will transport you to a time when outlaws ruled the land. Will you be able to hit the jackpot and come out on top, or will you be left six feet under? Only time will tell in this high-stakes game of luck and strategy. So grab your cowboy hat and get ready to ride into the sunset, because in Dead or Alive, it's truly a matter of life or death. Play Dead or Alive Slot with £$€100 Bonus NOW!

20 Book of Dead Free Spins!
$€£ Goldman Casino - £100 FREE Bonus Offer + FREE SPINS :)
Free spins from deposit

Goldman Casino has been growing in popularity since 2016, making them one of the best go-to real money online casinos on the market. Goldman Online Casino is powered by over 30 of the best software providers, and its games are provided through an easy-to-use web-based platform.

Get 100% up to £100 Free and 20 Free Spins on Book of Dead when you Deposit!

*18+ Only, New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests voids all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply 

We earn a commission if you make a purchase, at no additional cost to you.

register NOW!

           

             secure-casino

Start Today: Play with Real Money NOW!

play

More Tried, Tested & Trusted Online Casinos - Available to Players in over 177 Countries!

 
slotjar online slots casino
SlotJar.com: Est: 2014 - At Slot Jar it's all about the very best games, and strong banking for customers. At SlotJar players have 100% confidence in the casino to look after their interests. Fully Tried and Tested for YEARS!

fast payout casinosSlotJar Safe Online Casino

Join Thousands of Excited Players at SlotJar Today. SlotJar a firm favorite with players from across the globe. Since 2014 Slot Jar has held an enviable reputation for it's service to valued players. No wonder SlotJar is so popular, and visited so often.
Join Thousands of Excited Players Online and Mobile at SlotJar Today. SlotJar a firm favorite with phone casino and big and small money slots players from across the globe. Since 2014 Slot Jar has held an enviable reputation for it's service to valued players. No wonder SlotJar is so popular, and visited so often!

slotjar online slots casino

play

Only the longest established UK casinos, All transactions 100% verified & monitored, fully regulated RNG's, Fastest Paying UK Casinos, Live-Chat and friendliest customer service, 177+ supported countries. 100% satisfaction guarantee.

lucks casino logo
LucksCasino.com: Est 2014 - Long Established, Paying out seamlessly every day for Ten Years!

Get 100% Bonus up to £200!*
LucksCasino Play Up to £$€200 FREE!
$€£ SMS Phone Billing Accepted - Top Live Casino Games

Lucks Casino is well-trusted and here to stay. LucksCasino.com takes advantage of a full suite of top-tier games, meaning you will always be fully entertained. Check out the deals on the site right now!

  • Get 100% up to $€£200 Bonus Today!*

*18+ Only, New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests voids all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply

We earn a commission if you make a purchase, at no additional cost to you.

           

             secure-casino

Reel King Mega
Reel King Features Reel King – 1-2 Reel Kings with 8-12 Spins Super King – 2-3 Reel Kings with 8-20 spins. Mega King – 3-6 Reel Kings with 8-25 Spins. Depending on which Reel King Feature you got, 1 – 6 Reel Kings will appear over the reels. The player begins on the leftmost position on the free spins trail, and each Reel King will spin his reels, with prizes available depending on the winning combination you get.
Reel King Mega
Reel King Megaways has 6 reels, and 3 or more matching symbols will form a win starting from the left-most reel. Each reel is capable of holding between 2-7 symbols, and all of these together will determine how many ways to win there are. Ways to win varies every spin depending on how many of these symbols show up on each reel, and can reach that much love 117,649 ways to win, which is maybe the defining feature from Megaways slots that we all know and love.

Start Today: Play with Real Money NOW!

Secure PaymentsPlay Securely at LucksCasino.com

play

Trust

100% Bonus up to £200!
SlotJar Casino International $€£ - UKGC Site for Fast Cash Outs!
20 Free spins on Book of Dead from deposit

SlotJar is your slots pay by phone bill and Online Slots UK Casino jackpots website – It’s not a new casino, it’s been established since 2014, and is one of the most popular slots sites for online and phone payment real money games. Play at SlotJar today and receive a great bonus when you deposit. Play over 2800 different games.

Get 100% Bonus Up to £200 Now!

*18+ Only Full Terms Apply. 

We earn a commission if you make a purchase, at no additional cost to you.

           

             secure-casino

Start Today: Play with Real Money NOW!

play

A Top UK Casino Slots Amusements Game!
PLAY Lucks Casino Fishin' Frenzy Megaways - Special Feature for Big Wins!
Get 100% up to £200 Free Spins Bonus!

Fishin' Frenzy Megaways (TM) is a Top UK Slots Game with Huge Rewards! Get the boats to come in and watch your stake multiply x£££ at Lucks Casino!


**18+ Only, New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests voids all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.


We earn a commission if you make a purchase, at no additional cost to you.

           

             secure-casino

Start Today: Play with Real Money NOW!

play

A Top Site for Live Dealer Cash Outs!
Play Live Dealer Casino Cash Games with Lucks Casino UK! Pay $£€200 & PLAY £$€400 NOW!*
Choose from Roulette, Blackjack, Baccarat and Poker!

Lucks Casino has been entertaining the gambling masses internationally, since 2015, and continues to offer the finest quality table games with bonuses available throughout the year! Lucks allows you to play on mobile or desktop and cash out quickly in £$€. Players are supported in over 177 countries. Enjoy over 2,500 superb games from the best names in the business!

*18+ Only New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests voids all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.

We earn a commission if you make a purchase, at no additional cost to you.

           

             secure-casino

Play Triple Edge Poker, Pay $€£200, Play £€$400*
Play Betsoft Triple Edge Poker at SlotJar.com Casino

Triple Edge Poker by Betsoft is a thrilling and engaging video poker game that has become increasingly popular among players. The game offers a unique twist on traditional poker and provides players with an immersive gaming experience that is both entertaining and potentially rewarding.

The Advantages of Playing Triple Edge Poker:

  • Unique gameplay: Triple Edge Poker introduces a new twist on the classic game of poker, as players are able to play three hands at once instead of just one. This increases the level of excitement and increases the player's chances of winning.
  • High-quality graphics: Betsoft is known for its top-notch graphics, and Triple Edge Poker is no exception. The game features realistic and detailed card and table graphics that are sure to immerse players into the game.
  • Great payouts: Triple Edge Poker offers players the opportunity to win big, with payouts that are often higher than traditional video poker games.
  • Convenient and accessible: Triple Edge Poker can be played on desktop and mobile devices, making it convenient for players to access and play the game from wherever they are.
  • Exciting bonus features: Triple Edge Poker features several exciting bonus features, including the chance to win extra payouts and participate in bonus rounds.
  • Overall, Triple Edge Poker by Betsoft is a great choice for players who are looking for a unique and thrilling video poker experience. The game's combination of exciting gameplay, high-quality graphics, and great payouts make it a must-try for any fan of video poker.

*18+ Only New Players Only. Wager from real balance first. 50X wager the bonus. contribution varies per game. selected games only. Wagers are calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests void all active and pending bonuses. excluded Skrill and Neteller deposits. Full Terms Apply.

We earn a commission if you make a purchase, at no additional cost to you.

           

             secure-casino

Our Pick - Play Now for 20 Free Spins on Book of Dead
TopSlotSite UK Bonus Offer HERE!
Best Selection of Games!

Play Online Casino at TopSlotSite.com Get 100% Welcome Bonus up to $€£100 and 20 Free Spins*. Enjoy over 1000 Online Casino & Slots Games NOW! t&c's Apply

100% Satisfaction guaranteed! Yes, Top Slot Site is a Gambling Slot Site Where you can play for Real Money and Get your Winnings with Total Ease. So Relax, Select from over 1000 Superb Games and Enjoy our Live Online Gambling and Casino Betting Mecca.


*18+ Only, New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests voids all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.

We earn a commission if you make a purchase, at no additional cost to you.

           

             secure-casino

Top Slot Site in the World

Established in 2014 and with over 2800 superb games including Slots, Live Casino, Roulette, Blackjack, Instant win and much more TopSlotSite.com is certain to have a game suited to your needs.

Play Top Slot Site

topslotsite.com
TopSlotSite.com - For the slots enthusiast Top Slot Site has absolutely every thing set up for success.  Play with $€£100 Bonus at the World's Top Slot Site.

Our Pick - Play Now for 20 Free Spins on Book of Dead
TopSlotSite UK Bonus Offer HERE!
Best Selection of Games!

Play Online Casino at TopSlotSite.com Get 100% Welcome Bonus up to $€£100 and 20 Free Spins*. Enjoy over 1000 Online Casino & Slots Games NOW! t&c's Apply

100% Satisfaction guaranteed! Yes, Top Slot Site is a Gambling Slot Site Where you can play for Real Money and Get your Winnings with Total Ease. So Relax, Select from over 1000 Superb Games and Enjoy our Live Online Gambling and Casino Betting Mecca.


*18+ Only, New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests voids all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.

We earn a commission if you make a purchase, at no additional cost to you.

           

             secure-casino

Goldman Casino 20p Roulette - For Big Wins!
Goldman Casino £0.20p / $€0.20c Roulette Promotion! Get 100% up to £$€100 FREE!*
+ 20 Free Spins on Book of Dead Slot (min. deposit £10)

GoldmanCasino.com is one of the leading online gaming destinations, offering players a wide range of exciting games and endless opportunities to win big. One of the most popular games at the casino is 20p Roulette, a classic casino game that has been enjoyed by players for generations.

This exciting game combines the thrill of chance with the excitement of spinning the wheel, making it the perfect choice for anyone looking for an entertaining and potentially lucrative gaming experience.

Roulette is a simple game to play, with players placing their bets on the numbers or colors they think the ball will land on. The 20p stake means that anyone can enjoy playing this classic game, whether you're a seasoned player or just starting out. With the ease of playing from the comfort of your own home, you can now enjoy the thrill of spinning the wheel without ever having to leave your house.

At GoldmanCasino.com, you'll find a range of different roulette games, including European Roulette and American Roulette. The games are designed to be as realistic as possible, with excellent graphics and sound effects that bring the excitement of the casino to your screen. You'll also find a variety of different betting options, including inside bets and outside bets, so you can choose the type of bet that suits you best.

Another great feature of GoldmanCasino.com is the range of promotions and bonuses available to players. Whether you're a new player or a seasoned pro, you'll find a range of offers that will help you maximize your winnings. For example, the welcome bonus gives new players a chance to double their first deposit, giving them more money to play with and a better chance of hitting a big win.

In addition to the bonuses and promotions, GoldmanCasino.com also offers a range of safe and secure banking options. Whether you prefer to use your credit card, e-wallet, or bank transfer, you'll find a method that suits you. And with 24/7 customer support available, you can be confident that you'll always have help when you need it.

In conclusion, playing 20p Roulette at GoldmanCasino.com is an exciting and potentially lucrative experience. With a wide range of games, bonuses, and promotions, as well as safe and secure banking options, this is the perfect place for anyone looking for an enjoyable and rewarding online gaming experience. So why wait? Head over to Goldman Casino.com today and start spinning the wheel to see if you can win big!


*18+ Only, New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests voids all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.


We earn a commission if you make a purchase, at no additional cost to you.

           

             secure-casino

Play Goldman Casino

Choose from over 2800 Casino & Slots Games at LucksCasino.com! £$€200 Welcome Bonus
Choose from over 2800 Casino & Slots Games at LucksCasino.com! £$€200 Welcome Bonus
Get up to 100% Welcome Bonus NOW!

Welcome to LucksCasino.com, the ultimate online casino gaming destination! With over 2800 casino and slots games to choose from, you're sure to find your new favorite game here.

Our casino games include all the classics, such as blackjack, roulette, and baccarat, as well as a variety of exciting variations of these games. We also offer a huge selection of online slots, featuring everything from classic fruit machines to the latest video slots with stunning graphics and bonus features.

Get £€$200 Welcome BONUS NOW!

At LucksCasino.com, we pride ourselves on offering a safe and secure gaming environment. We use state-of-the-art encryption technology to ensure that your personal and financial information is always protected. Our games are independently tested for fairness by third-party auditors, so you can be sure that you're playing on a level playing field.

We also offer a range of convenient payment options, including credit and debit cards, e-wallets, and bank transfers, so you can choose the method that works best for you. And if you ever need help or support, our friendly and knowledgeable customer service team is available 24/7 to assist you.

As a new player at Lucks Casino.com, you'll be eligible for a range of exciting bonuses and promotions. Our welcome bonus package includes a generous match bonus on your first deposit, as well as free spins on selected slots. We also run regular promotions, such as cashback offers, prize draws, and leader board tournaments, so you can enjoy even more chances to win.

So why wait? Sign up to LucksCasino.com today and start playing your favorite casino and slots games! With over 2800 games to choose from, unbeatable bonuses and promotions, and a safe and secure gaming environment, you're sure to have a fantastic gaming experience.

*18+ Only, New Players Only. Wager from real balance first. 50X wager the bonus. contribution varies per game. selected games only. Wagers are calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests void all active and pending bonuses. excluded Skrill and Neteller deposits. Full Terms Apply.

We earn a commission if you make a purchase, at no additional cost to you.

           

             secure-casino

100% Bonus up to £200!
SlotJar Casino International $€£ - UKGC Site for Fast Cash Outs!
20 Free spins on Book of Dead from deposit

SlotJar is your slots pay by phone bill and Online Slots UK Casino jackpots website – It’s not a new casino, it’s been established since 2014, and is one of the most popular slots sites for online and phone payment real money games. Play at SlotJar today and receive a great bonus when you deposit. Play over 2800 different games.

Get 100% Bonus Up to £200 Now!

*18+ Only Full Terms Apply. 

We earn a commission if you make a purchase, at no additional cost to you.

           

             secure-casino

A Fantastic Slot with Unlimited Free Spins Potential!
Play Legacy of Dead Slot at TopSlotSite.com with 100% up to £$€100 FREE!
Top Slot Site is UKGC Regulated for a Sophisticated Experience

Land the valuable symbols on this amazing slot and experience real JOY and the chance of almost unlimited free spins bonus rounds!

Top Slot Site is packed with over 2800 top slot games for you to enjoy. Get started at this fantastic slots site today!


**18+ Only, New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests voids all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.

We earn a commission if you make a purchase, at no additional cost to you.

           

             secure-casino

Get 100% Bonus up to £200!*
LucksCasino Play Up to £$€200 FREE!
$€£ SMS Phone Billing Accepted - Top Live Casino Games

Lucks Casino is well-trusted and here to stay. LucksCasino.com takes advantage of a full suite of top-tier games, meaning you will always be fully entertained. Check out the deals on the site right now!

  • Get 100% up to $€£200 Bonus Today!*

*18+ Only, New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests voids all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply

We earn a commission if you make a purchase, at no additional cost to you.

           

             secure-casino

Start Today: Play with Real Money NOW!

play

Book of the Dead Online Slot: Book of Dead is a popular online slot game that has become a favorite among many players. Here are some advantages of playing the Book of Dead slot game: High Jackpot: The Book of Dead slot game offers a maximum jackpot of up to 250,000 coins, which is a considerable amount that can be won with just one spin. Free Spins: The game offers a free spins feature, where players can win additional spins without having to wager any additional money. This can increase the chances of hitting the jackpot or other significant payouts. Trust Exciting Theme: The game's theme is based on ancient Egyptian mythology, which creates an exciting and immersive experience for players.
Book of the Dead Online Slot
Simple and Easy to Play: The game is straightforward to play and understand, even for beginners. The game's rules and features are easy to grasp, and there are no complex strategies or skills required to win. Mobile Compatibility: The game is available to play on both desktop and mobile devices, which makes it easy to play anywhere and anytime. Popular and Trusted Game: Book of Dead is a well-known and trusted game in the online gambling industry, with a large following of dedicated players. This means that players can expect a fair and reliable gaming experience. Bonus Features: The game offers a range of bonus features, including expanding symbols and gamble features, which can increase the chances of hitting big payouts. Overall, playing the Book of Dead slot game offers players the chance to win a significant jackpot, enjoy an exciting and immersive theme, and benefit from a range of bonus features, all in a simple and easy-to-play format. PLAY NOW WITH £$€100 Welcome Bonus!
100% Satisfaction Guarantee
100% Satisfaction Guarantee when you deposit and play this game at LucksCasino.com today. Check it out Now!

play

The incredibly high level of competition in each of our markets is probably the biggest challenge we face. Betsson is not the only operator looking to take advantage of the huge potential this tournament has to offer, so we have to ensure that we are the best across all areas from sportsbook promotions to payments. It’s all well and good being able to attract new players, but once they are active with our brands, we have to make sure they receive the best possible experience; doing this in multiple global markets is a significant challenge, to say the least. The surge in active players and bet volumes is another challenge, and operators must stress-test their platforms and systems to ensure they can handle the huge increase in activity. Finally, for tier-one operators such as Betsson, it’s important to make sure this tournament does not distract from our regular business. This requires a lot of multi-tasking within teams.

 

What has been the biggest lesson learned from previous tournaments?

Start preparing early and keep the momentum going. We’ve actually had more time to prepare this year since it is taking place in the autumn/winter, and this has really helped make sure that we’re 100% ready and firing on all cylinders. Any major sport tournament is such a big branding and acquisition opportunity that operators should give it the time and resources it needs and that’s why we’ve been working on our proposition for nearly a year now.

Learn more about Gambling!  BMM Testlabs Opens New Gaming Laboratory in India – European Gaming Industry News - uBetMobile.com

 

Does your approach to the World Cup change for each brand? How does it change from market to market? 

In terms of the sports promotions we are running, we have a big global offer available in all markets and then local offers specific to each jurisdiction. We give our local teams the freedom and flexibility to tailor their marketing plans and campaigns as they know their audiences better than anyone else.  In corporate, we see it as our responsibility to give them the resources, tools and support they need to do this.

 

Player acquisition is a key focus for many operators. What approach are you taking? 

Bonuses and promotions are very important for player acquisition during sporting tournaments. Our flagship, The Betsson Million, is available in most of Betsson Groups core markets. Each player is credited with €1 Million in cash and can use the money to predict the outcome of 20 football match questions. An example of such question may be “Will there be more than 2.5 goals in the Qatar vs Ecuador match”. The player can invest the full million in ‘Yes’ or ‘No’ or split the money 70/30 or 50/50 or however they chose. Whatever money remains after the match has been played is taken to the second question. The cash the player has left after 20 questions is theirs to keep without any wagering restrictions or requirements. All players get unlimited chances to win €1M, and the game is available 365 days per year.  But this is just one aspect of player acquisition and to successfully onboard new players at scale, operators must provide a seamless user experience from the moment they arrive at the brand. This includes sign-up, KYC, payments, markets and odds, customer support and more.

It’s not just about acquiring players, either. Retention is hugely important, especially considering the bonuses some rival brands are offering to tempt players to their books. At Betsson, we’re looking to super-charge retention with a range of initiatives including football-themed Slot Games, incentives for trying casino and live gaming and in some market, we are also even offering a Football True or False online contest where players try to answer their way to a share of €1,500. In short, we want to welcome new players looking to bet on the upcoming exciting matches and then show them the incredible entertainment and betting experience they can enjoy across our brands.

 

Are big bonuses the only way to stand out from rival brands? If not, how else do you look to differentiate and drive player sign-ups? 

Learn more about Gambling!  Skywind joins NetBet Italy’s games lobby - uBetMobile.com

Bonuses are a huge part of how brands look to differentiate in markets where they are allowed, but they are not the only way. At Betsson, we want players to know that we offer a huge range of betting experiences and options and cross-selling sports bettors to casino and live casino tables is a big focus of ours. To do this, we are running the football theme across our sportsbooks and Casinos and have lots of special promotions, themed slots and dedicated live casino environments to help achieve this.

 

Just how important is retention during big betting events like the World Cup? Is it more challenging with so many bonuses flying around? How do you ensure players remain loyal? 

As touched on already, retention is mission-critical for Betsson during sporting events and beyond. Due to the high costs of acquisition, it’s important for operators to retain players and mitigate churn as much as possible for as long as possible. That’s why the quality of the player experience offered once they have signed up is vital. When it comes to ensuring that players remain loyal, we do this via on-going promotions, the availability of markets and value of odds, a lobby stocked with a wide range of slots, casino and live dealer content, localised payment options and the best customer support in the business. The full package, if you like.

 

What does a successful World Cup look like for Betsson

We want to see an influx of new players sign up to our brands, and for this to be a driver of higher bet volumes and turnover. Of course, it’s important to retain these players and we hope to see a positive response to our promotions and campaigns. The fourth quarter is often a strong one for gambling companies, and this huge event has a good chances of becoming the biggest sports event ever for Betsson!

 

How do you ensure that players acquired during the tournament continue to wager with your brands after the final whistle is blown? 

It comes down to the retention tactics mentioned earlier. That this tournament is also taking place in the middle of regular football and sports seasons across the globe will also help with retention. In the UK, for example, Boxing Day is just a couple of weeks after the World Cup climax and is one of the biggest betting days in the English Premier League. So long as we can keep players engaged during the Christmas period, I think we will be able to drive loyalty for a long time to come.

[ad_2]

#Evoplay #kicksoff #Ireland #European #Gaming #Industry #News

Interviews,Latest News,Western Europe

Evoplay kicks-off in Ireland! – European Gaming Industry News – uBetMobile.com

About Post Author

Dave Petchy

I am a passionate, dedicated guy who's been living in London for 10 years now. I love good food, being creative, cycling and having fun. I'm a firm believer that anything worth achieving is worth working hard for and that you should always challenge yourself to be the best version of you possible. I work as an editor at Petchy Media – the award-winning news site that makes quality journalism accessible to everyone. I've also written for The Guardian and worked with brands like Nike, Adidas and KFC on content production projects.
, Evoplay kicks-off in Ireland! – European Gaming Industry News – uBetMobile.com
Happy
%
, Evoplay kicks-off in Ireland! – European Gaming Industry News – uBetMobile.com
Sad
%
, Evoplay kicks-off in Ireland! – European Gaming Industry News – uBetMobile.com
Excited
%
, Evoplay kicks-off in Ireland! – European Gaming Industry News – uBetMobile.com
Sleepy
%
, Evoplay kicks-off in Ireland! – European Gaming Industry News – uBetMobile.com
Angry
%
, Evoplay kicks-off in Ireland! – European Gaming Industry News – uBetMobile.com
Surprise
%
Next Post

Fortune Coins 1,000,000,000 GC 1,000,000 Friendsgiving Party Giveaway : gambling - uBetMobile.com

[ad_1] Fortune Coins 1,000,000,000 GC 1,000,000 Friendsgiving Party Giveaway : gambling – /r/Gambling Looked through the sub rules hopefully this is alright. I tried to […]
, Evoplay kicks-off in Ireland! – European Gaming Industry News – uBetMobile.com
error: Content is protected !!