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Homa raises $100 million to supercharge game developers’ fortunes – European Gaming Industry News – European Gaming Industry News
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Founded in 2018 by Daniel Nathan and Olivier Le Bas, Homa develops technologies to
empower game developers across the world, increasing efficiency through every step of
the app production and publishing cycle. These technologies allow developers to
dramatically increase their execution speed – most games are developed in only a few
weeks as opposed to months before- and maximize their chance of success.
Homa Lab makes this speed possible, thanks to the publisher’s tech platform that
delivers market insights, ideas, analytics, and A/B testing capabilities to studios.
Creators can start using Homa Lab and go from building their first prototype to
monetizing and optimizing the growth of their first hit, all within the same platform.
One year after its $65M Series A round, French mobile games publisher Homa secured
a $100 million Series B round co-led by Quadrille Capital and Headline with the
participation of Northzone, the leading web3 investor Fabric Ventures, Bpifrance,
Eurazeo and Singular.
The new fundraising round will support Homa in scaling its business through
investments in tech and data products, tapping into a global talent pool, executing on
new partnerships, and doing strategic acquisitions. Homa Lab will be a key area of
investment, with significant releases expected to add further value to the creators’ toolkit
in the coming months.
Brice Delome from Quadrille Capital adds: “Homa’s all-in-one platform empowers
independent developers globally to reach the production and marketing capabilities of
large studios. We were impressed by the team assembled by Daniel and Olivier,
demonstrating a rare combination of vision, flawless execution and relentless work
ethic. We are enthusiastic about supporting Homa’s journey to democratize and reinvent
mobile gaming.”
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Exciting Theme: The game's theme is based on ancient Egyptian mythology, which creates an exciting and immersive experience for players.
“Homa is building the go-to platform for game creativity. Creators can focus on letting
their imagination go and creating their dream game. Homa makes sure they can
compete with the big and well-funded studios with equal means. Not only have Daniel,
Olivier, and the team built super strong tools to ideate, publish, acquire users and
monetize better and faster. They also understand the data and science behind trends
and help others benefit from them. When Homa grows, a thousand others around the
world grow with it.” says Jonathan Userovici, Partner at Headline.
Since 2018, Homa has published more than 80 games downloaded by over 1 billion
people, across hypercasual, arcade idle, casual, and board genre categories, and
continues to develop its footprint in the constantly evolving mobile gaming environment.
Among these games, Merge Master was launched by Homa in January 2022 and
quickly became the most downloaded mobile game in the world.
The company has started a collaboration with web3 gaming giant Sorare this year and
is investing to build new experiences in the web3 space, which enables virtual worlds
and economies to be owned and controlled by their creators, contributors and
participants – in essence completely rethinking how creators can bring value to game
players. Homa aims to build a universe of interconnected games and to give the
community ownership of their favorite Homa characters, such as Valentine from
SkyRoller which has already grown a community of 255k people on TikTok.
“The Homa engine has enabled developers and studios to produce hit games with a
data-driven toolbox focused on optimizing core game loops and monetization. Having
worked with the likes of Sorare, Decentraland and Axie Infinity, we are convinced that
introducing digital assets into mobile games is the next major evolution that will create
entire virtual economies and bring the first billion users to Web3”, explains Max Mersch
from Fabric Ventures.
Since raising a $65M Series A round in 2021, Homa has been able to reinforce its
teams with more than 160 people from 34 nationalities, developed world-class data
technologies regrouped into their “Homa Lab”, and maintained stellar growth rates
(+117% year on year).
”This new round of funding is a testament to the boundless ambition of our team.
Homa’s technology is helping game studios of all sizes elevate their potential, starting
by working on the right idea, speeding up production, making better decisions with data,
and distributing their app across the world. We are excited to help many more studios
and to connect players with amazing gaming experiences”, adds Daniel Nathan,
co-founder and CEO, commenting on the deal.
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