0
0
[ad_1]
“Proprietary technology is the key to offering customers a unique betting experience and standing out from the crowd” – Yogonet International
The online gaming boom has resulted not only in a massive influx of players to the growing space, but also increased competitivity for companies operating within the sector. Additionally, with iGaming at a constant change, leveraging new technologies and novelties becomes a must, with all stakeholders needing to adapt their offering to the ever-changing landscape.
In conversation with Yogonet, Esports Entertainment Group‘s Michael Wilson, President of iGaming, discusses these topics and the importance of proprietary tech and a solid product and content offering. Additionally, the executive talks about the latest developments for the esports betting giant’s online gaming vertical, opportunities in the US and abroad, and synergies with other areas of the company.
As the online gaming industry becomes more competitive and changes, what role do you see proprietary technology playing for operators within the space? What capabilities and opportunities does in-house tech allow for businesses when compared to those leveraging third-party platforms?
Proprietary technology is the key to offering customers a unique betting experience and standing out from the crowd against the competition. When discussing proprietary technology, the first topic is often the “next big thing” from a product perspective. These tend to be thought of as the rockstars or headline acts for differentiation, but every aspect of the product is important and often the major uplift can be doing the basics better than anyone else: registration, deposit methods, customer support, KYC requests, RG tools, etc. If a product is failing to be world-class with the basics, all the bells and whistles mean nothing as customers aren’t going to hang around to experience them.
What proprietary technology allows EEG to do in these areas is analyze the data, look at what is working and where improvements can be made, and allow our customers to show us what they want through their activity. We’re then in a position to actually make the changes and make a difference.
With more operators competing for customers within the iGaming space, what can brands do to offer unique experiences to their customers? How does Esports Entertainment Group approach this issue, in terms of rewards, loyalty programs, etc.?
Your Most Trusted Casinos for 2023!
Dream Catcher is Live at Goldman Casino and Offers the Opportunity for some stunning wins up to 40x with Truly Live Presentation! Not Only That, deposit TODAY as a new player and get 100% up to £100 Extra Free to Play + 20 Free Spins on Book of Dead Hit Slot* LIMITED TIME OFFER!!!
*18+ Only New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests voids all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.
Wild West Slots at The Fastest Paying Casino in the West!
Goldman Casino has been growing in popularity since 2016, making them one of the best go-to real money online casinos on the market. Goldman Online Casino is powered by over 30 of the best software providers, and its games are provided through an easy-to-use web-based platform.
Get 100% up to £100 Free and 20 Free Spins on Book of Dead when you Deposit!
*18+ Only, New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests voids all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply
Start Today: Play with Real Money NOW!
More Tried, Tested & Trusted Online Casinos - Available to Players in over 177 Countries!
SlotJar Safe Online Casino
Only the longest established UK casinos, All transactions 100% verified & monitored, fully regulated RNG's, Fastest Paying UK Casinos, Live-Chat and friendliest customer service, 177+ supported countries. 100% satisfaction guarantee.
Lucks Casino is well-trusted and here to stay. LucksCasino.com takes advantage of a full suite of top-tier games, meaning you will always be fully entertained. Check out the deals on the site right now!
- Get 100% up to $€£200 Bonus Today!*
*18+ Only, New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests voids all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.
Start Today: Play with Real Money NOW!
Play Securely at LucksCasino.com
SlotJar is your slots pay by phone bill and Online Slots UK Casino jackpots website – It’s not a new casino, it’s been established since 2014, and is one of the most popular slots sites for online and phone payment real money games. Play at SlotJar today and receive a great bonus when you deposit. Play over 2800 different games.
Get 100% Bonus Up to £200 Now!
*18+ Only Full Terms Apply.
Start Today: Play with Real Money NOW!
Fishin' Frenzy Megaways (TM) is a Top UK Slots Game with Huge Rewards! Get the boats to come in and watch your stake multiply x£££ at Lucks Casino!
**18+ Only, New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests voids all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.
Start Today: Play with Real Money NOW!
Lucks Casino has been entertaining the gambling masses internationally, since 2015, and continues to offer the finest quality table games with bonuses available throughout the year! Lucks allows you to play on mobile or desktop and cash out quickly in £$€. Players are supported in over 177 countries. Enjoy over 2,500 superb games from the best names in the business!
*18+ Only New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests voids all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.
Triple Edge Poker by Betsoft is a thrilling and engaging video poker game that has become increasingly popular among players. The game offers a unique twist on traditional poker and provides players with an immersive gaming experience that is both entertaining and potentially rewarding.
The Advantages of Playing Triple Edge Poker:
- Unique gameplay: Triple Edge Poker introduces a new twist on the classic game of poker, as players are able to play three hands at once instead of just one. This increases the level of excitement and increases the player's chances of winning.
- High-quality graphics: Betsoft is known for its top-notch graphics, and Triple Edge Poker is no exception. The game features realistic and detailed card and table graphics that are sure to immerse players into the game.
- Great payouts: Triple Edge Poker offers players the opportunity to win big, with payouts that are often higher than traditional video poker games.
- Convenient and accessible: Triple Edge Poker can be played on desktop and mobile devices, making it convenient for players to access and play the game from wherever they are.
- Exciting bonus features: Triple Edge Poker features several exciting bonus features, including the chance to win extra payouts and participate in bonus rounds.
- Overall, Triple Edge Poker by Betsoft is a great choice for players who are looking for a unique and thrilling video poker experience. The game's combination of exciting gameplay, high-quality graphics, and great payouts make it a must-try for any fan of video poker.
*18+ Only New Players Only. Wager from real balance first. 50X wager the bonus. contribution varies per game. selected games only. Wagers are calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests void all active and pending bonuses. excluded Skrill and Neteller deposits. Full Terms Apply.
Play Online Casino at TopSlotSite.com Get 100% Welcome Bonus up to $€£100 and 20 Free Spins*. Enjoy over 1000 Online Casino & Slots Games NOW! t&c's Apply
100% Satisfaction guaranteed! Yes, Top Slot Site is a Gambling Slot Site Where you can play for Real Money and Get your Winnings with Total Ease. So Relax, Select from over 1000 Superb Games and Enjoy our Live Online Gambling and Casino Betting Mecca.
*18+ Only, New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests voids all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.
Established in 2014 and with over 2800 superb games including Slots, Live Casino, Roulette, Blackjack, Instant win and much more TopSlotSite.com is certain to have a game suited to your needs.
Play Online Casino at TopSlotSite.com Get 100% Welcome Bonus up to $€£100 and 20 Free Spins*. Enjoy over 1000 Online Casino & Slots Games NOW! t&c's Apply
100% Satisfaction guaranteed! Yes, Top Slot Site is a Gambling Slot Site Where you can play for Real Money and Get your Winnings with Total Ease. So Relax, Select from over 1000 Superb Games and Enjoy our Live Online Gambling and Casino Betting Mecca.
*18+ Only, New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests voids all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.
GoldmanCasino.com is one of the leading online gaming destinations, offering players a wide range of exciting games and endless opportunities to win big. One of the most popular games at the casino is 20p Roulette, a classic casino game that has been enjoyed by players for generations.
This exciting game combines the thrill of chance with the excitement of spinning the wheel, making it the perfect choice for anyone looking for an entertaining and potentially lucrative gaming experience.
Roulette is a simple game to play, with players placing their bets on the numbers or colors they think the ball will land on. The 20p stake means that anyone can enjoy playing this classic game, whether you're a seasoned player or just starting out. With the ease of playing from the comfort of your own home, you can now enjoy the thrill of spinning the wheel without ever having to leave your house.
At GoldmanCasino.com, you'll find a range of different roulette games, including European Roulette and American Roulette. The games are designed to be as realistic as possible, with excellent graphics and sound effects that bring the excitement of the casino to your screen. You'll also find a variety of different betting options, including inside bets and outside bets, so you can choose the type of bet that suits you best.
Another great feature of GoldmanCasino.com is the range of promotions and bonuses available to players. Whether you're a new player or a seasoned pro, you'll find a range of offers that will help you maximize your winnings. For example, the welcome bonus gives new players a chance to double their first deposit, giving them more money to play with and a better chance of hitting a big win.
In addition to the bonuses and promotions, GoldmanCasino.com also offers a range of safe and secure banking options. Whether you prefer to use your credit card, e-wallet, or bank transfer, you'll find a method that suits you. And with 24/7 customer support available, you can be confident that you'll always have help when you need it.
In conclusion, playing 20p Roulette at GoldmanCasino.com is an exciting and potentially lucrative experience. With a wide range of games, bonuses, and promotions, as well as safe and secure banking options, this is the perfect place for anyone looking for an enjoyable and rewarding online gaming experience. So why wait? Head over to Goldman Casino.com today and start spinning the wheel to see if you can win big!
*18+ Only, New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests voids all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.
Welcome to LucksCasino.com, the ultimate online casino gaming destination! With over 2800 casino and slots games to choose from, you're sure to find your new favorite game here.
Our casino games include all the classics, such as blackjack, roulette, and baccarat, as well as a variety of exciting variations of these games. We also offer a huge selection of online slots, featuring everything from classic fruit machines to the latest video slots with stunning graphics and bonus features.
At LucksCasino.com, we pride ourselves on offering a safe and secure gaming environment. We use state-of-the-art encryption technology to ensure that your personal and financial information is always protected. Our games are independently tested for fairness by third-party auditors, so you can be sure that you're playing on a level playing field.
We also offer a range of convenient payment options, including credit and debit cards, e-wallets, and bank transfers, so you can choose the method that works best for you. And if you ever need help or support, our friendly and knowledgeable customer service team is available 24/7 to assist you.
As a new player at Lucks Casino.com, you'll be eligible for a range of exciting bonuses and promotions. Our welcome bonus package includes a generous match bonus on your first deposit, as well as free spins on selected slots. We also run regular promotions, such as cashback offers, prize draws, and leader board tournaments, so you can enjoy even more chances to win.
So why wait? Sign up to LucksCasino.com today and start playing your favorite casino and slots games! With over 2800 games to choose from, unbeatable bonuses and promotions, and a safe and secure gaming environment, you're sure to have a fantastic gaming experience.
*18+ Only, New Players Only. Wager from real balance first. 50X wager the bonus. contribution varies per game. selected games only. Wagers are calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests void all active and pending bonuses. excluded Skrill and Neteller deposits. Full Terms Apply.
SlotJar is your slots pay by phone bill and Online Slots UK Casino jackpots website – It’s not a new casino, it’s been established since 2014, and is one of the most popular slots sites for online and phone payment real money games. Play at SlotJar today and receive a great bonus when you deposit. Play over 2800 different games.
Get 100% Bonus Up to £200 Now!
*18+ Only Full Terms Apply.
Land the valuable symbols on this amazing slot and experience real JOY and the chance of almost unlimited free spins bonus rounds!
Top Slot Site is packed with over 2800 top slot games for you to enjoy. Get started at this fantastic slots site today!
**18+ Only, New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests voids all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.
Lucks Casino is well-trusted and here to stay. LucksCasino.com takes advantage of a full suite of top-tier games, meaning you will always be fully entertained. Check out the deals on the site right now!
- Get 100% up to $€£200 Bonus Today!*
*18+ Only, New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3x the bonus amount or from free spins: £20. Withdrawal requests voids all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.
Start Today: Play with Real Money NOW!
Exciting Theme: The game's theme is based on ancient Egyptian mythology, which creates an exciting and immersive experience for players.
This can be split into two areas. Product and content. From a product perspective, this starts at the basics. We’re always looking for ways to improve the user experience, especially first impressions. This could be offering PayNPlay as a registration method, automated affordability checks, or a smooth KYC process with auto verification. These are quick and early wins to show our customers that we care about our product.
Then we can bring out the rockstars which for us are our unique rewards and loyalty systems. When customers play, they earn points or coins (depending on the site). Customers can then use these to purchase rewards in our stores. This not only provides the customers with a unique experience but puts our customers in control where they can decide if they’d like smaller frequent redemptions or save up for higher-value products.
For content, our football odds were recently voted best in the UK at the Better Collective awards. Our in-house trading team is constantly providing our customers with a great value product and a range of specials that can’t be found anywhere else.
What can you tell us about latest product integrations and developments for EEG’s online gaming segment? Where do you see the customer demand focused right now?
There’s always plenty going on at EEG, as we often say “there’s never a dull day.” In the last few months, we’ve integrated new payment methods, CRM tools, and new layouts for specials with the start of the new football season. Customers are demanding choices right now. Gone are the days when 1×2, BBT and cash out will serve the purpose.
On the sports side, in-game accas are all the rage right now and the customers are loving what our traders are putting up. Across both sports and casino, we continue to take a data-based approach to provide personalized offerings and keep the power in the customers’ hands with our loyalty stores where customers can purchase free spins, cash back, or even donate to plant a tree.
EEG currently offers iGaming in a number of jurisdictions, both within the US and internationally. Can you provide us an update on expansion for existing markets? Additionally, which new ones could offer an opportunity going forward?
The acquisitions that EEG has made have provided a footprint in the UK, Ireland, Finland, Sweden and New Jersey. Our focus remains to grow in our existing markets whilst drawing on the expertise of the team and in-house technology to increase the efficiency of the operation. Looking further ahead we’re excited about the licensing opportunities in Ontario and The Netherlands along with exploring the upsides in LATAM and Africa.
As a company with a presence in esports and sports betting, which synergies do you see between those segments and online gaming within EEG’s operations? Are there crossovers and overlaps with players/bettors of esports?
Gamification is what immediately springs to mind here. eSports (by its very nature) is the pinnacle of gamification and progression within a competitive environment. The Online Gambling world is only scratching the surface here. Our loyalty systems already have the foundations for “leveling” and drawing on the eSports influence we’re well positioned and excited about taking our loyalty programs to the next level, enhancing the customer experience while increasing retention and LTVs.
We have seen iGaming expand since the pandemic, but that boom could potentially cool down amid widespread macroeconomic concerns. How has the share of iGaming advanced within the company’s operations throughout this time, and how is the company currently approaching investment and marketing within the segment?
In the last few years, we’ve seen unprecedented events impact the Gambling Industry – the widespread shutdown of sports along with temporary regulatory measures during the pandemic. During this time, we saw shifts in player behavior around eSports and iGaming before reverting to more regular habits as sports returned.
This further underpins the rationale to invest in our own technology and have a diverse product suite. This doesn’t stop with new product integrations but also offering in-house prices that cater to the here and now including small stake, Big Win markets for in-game accas as we continue to monitor player behavior and what our customers are betting on.
While a majority of states in the US have now embraced sports betting, online gaming is currently available at just six. A recent report claims iGaming legalization in the US could lead to a $30.37 billion GGR a year market. How do you assess the opportunity here, and the way online gaming is expanding?
Wherever there’s an opportunity, there’s competition and this is palpable in the US market. At the moment we’re seeing fierce fights around the various states for market share which go hand in hand with significant sign-up bonuses. Now the offers are so rich that customers will be lapping these up as they move from site to site. Once these have been exhausted (and the market starts to settle), then companies with the highest quality product rather than the biggest sign-up bonus will come to the fore as the market leaders. At this point I see a second wave of opportunity as customers search for the best experience which will most likely be offered by those with proprietary technology.
EEG is an esports betting pioneer in the US, having launched an esportsbook in New Jersey, the first in the jurisdiction. There, the company is also exploring potential links with the traditional casino industry. Do you see a potential overlap of EEG’s iGaming offering with land-based Casinos as well, or with this esports betting product?
This is something we’ve spoken about at length and in short, we see a significant tie-up between land-based and online offerings. We have some product developments in the works at the moment which focus on our loyalty system. At this point, I think we’ll leave it there and say “watch this space” and use this as the pick-up point for a future article.
[ad_2]
#Proprietary #technology #key #offering #customers #unique #betting #experience #standing #crowd
