How mobile apps are changing iGaming – uBetMobile.com

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How mobile apps are changing iGaming

, How mobile apps are changing iGaming – uBetMobile.com

As in most business verticals, the mobile share in iGaming has done nothing but grow over the past few years, driven by the massification of smartphones. In this new analytical article by Maria Bashkevich, Head of Marketing at Uplatform, she delves deep into the data that better reflects the mobile apps era in online gaming and sports betting across the world, and outlines key advantages for both the operators and the players.

In today’s technologically advanced world, consumers have a checklist of characteristics they use to decide with whom to do business. The first item on the list is mobile accessibility. As the number of bettors heading online grows, the global iGaming industry is no exception when it comes to accessibility. With more and more bettors considering smartphone compatibility and accessibility in addition to the variety of content and payment choices, there has been a lot of progress made in iGaming. Bettors increasingly use mobile devices for online betting due to their active lifestyles. Thanks to convenient access to the internet and Mobile Gambling Apps, around 55% of bettors use their mobile devices to bet online. Making mobile applications and mobile-friendly websites a must-have for betting operators.

Also, in many developing countries around the world, mobile betting is the only way to enjoy iGaming. The low cost of mobile phones and affordable internet access has made it the most popular method to participate in online betting. For example, in Kenya, 88% of players have used their mobile devices for placing bets or playing casino games.

Going by the Numbers

Data indicates that players are increasingly turning to mobile devices as a preferred betting experience. The following statistics prove that the industry is definitely on a roll and mobile betting apps are one of the primary reasons for the industry’s unprecedented growth.

Among young adults under 35, mobile phones remained the most popular method of accessing online betting in 2020, according to The Gambling Commission
Online betting is nearly equally popular among men and women, with 56% of men and 44% of women placing bets online.

The use of mobile devices by female bettors is more frequent than that of male bettors, which is interesting to note. Mobile devices are used by approximately 55% of women to place bets.

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A mobile presence is necessary to remain relevant in today’s market. Most consumer’s first option when dealing with a brand is to download their mobile app. Brands that offer mobile apps are also perceived by players as more trustworthy, reliable, stable, and care about their players, which makes them a better choice.

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Some people prefer a desktop version, others like a mobile version, and some like apps. Therefore, multiple options should be offered to satisfy all preferences and increase the number of registrations and active bettors.

Improving live-betting experience

Betting via an app while watching a game provides greater convenience. Currently, 46% of sports betting GGR is generated by live betting, proving it to be one of the most popular activities among bettors.

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A range of options is essential for players to access your sports betting or casino website, and no particular version is more important than another. Access to all channels, including desktop, light desktop, mobile, apps, SMS, and Telegram, enables you to reach a broader audience and attract more players.

But just like a future without smartphones is unimaginable, it is difficult to think of a betting industry without them. All players and markets can benefit from Uplatform’s fully featured and light versions of betting websites. Additionally, Uplatform develops quick, adaptable, safe, and user-friendly apps to meet the iGaming industry’s needs. Uplatform’s bespoke mobile applications optimize the player’s UX with a sleek, mobile-friendly design, giving a seamless mobile experience while keeping the processes simple and secure.

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The likelihood of players using casino or betting applications on their mobile devices has increased, and iGaming apps now compete for players’ attention in terms of usability and accessibility. Easy-to-use, fast, and reliable mobile applications are flourishing. Given the abundance of betting apps, the competition is intense. If you’re looking to ensure your iGaming enterprise remains trustworthy, relevant, and continues to profit and grow.

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Then be sure to take advantage of Uplatform’s cutting-edge technology and keep one step ahead of the competition.

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How mobile apps are changing iGaming – uBetMobile.com

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Dave Petchy

I am a passionate, dedicated guy who's been living in London for 10 years now. I love good food, being creative, cycling and having fun. I'm a firm believer that anything worth achieving is worth working hard for and that you should always challenge yourself to be the best version of you possible. I work as an editor at Petchy Media – the award-winning news site that makes quality journalism accessible to everyone. I've also written for The Guardian and worked with brands like Nike, Adidas and KFC on content production projects.
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